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guest-blogging

What is a Guest Post? – A Guide to Guest Blogging

What are Guest posts? Guest posting(or guest blogging) is writing and publishing an article on someone else’s website, and the articles that are written in this case are called guest posts. And why do people do guest posting? – so they can get more traffic back to their website and increase the brand presence. Traffic […]

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Social Media Manager Salary

What is the average Social Media Marketing Manager’s Salary in India?

Introduction Gone are the days when legacy brands could keep their sales up no matter what the market condition. In this digital world, especially post COVID-19, social media is the crucial deciding factor of a brand’s performance in the market.  In China alone, e-commerce, delivery, and social media jobs grew more than 5.1 million in

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traditional marketing vs digital marketing

Traditional marketing vs Digital marketing

Traditional Marketing vs Digital Marketing is a recent but hot debate. Some say that digital marketing would take over traditional marketing completely, while some people are of the opinion that traditional marketing is here to stay. In this article, we list down what is traditional marketing and digital marketing, their pros, and cons and then

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Your guide to becoming a Google Ads Specialist

Google Ads (previously Google AdWords) is an advertising service and platform developed by Google to help businesses advertise effectively. It helps businesses reach their online target markets via the Google search engine and its display networks.  Google places these ads on pages after a user searches for a solution with keywords and phrases that match

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sports marketing

6 Ways Digital Marketing is Shaping Sports Industry in India

Introduction 3.8 million. That’s the number of people around the world that use social media daily. Furthermore, there are over 5.1 billion mobile phone users across the globe now. Fascinating, isn’t it? But what does this mean for the sports scenario in India? It means that the ability to reach a targeted market is now

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Digital Marketing Service

Best Digital Marketing Service Providers in the world

Introduction “It’s useless to be creative unless you can sell what you create.”  “Advertising is based on one thing: Happiness.” “Spend 50% of your time writing your headline.” Can you guess what is similar in the three quotes mentioned above?  Yes, they are from the popular TV series on advertising called Mad Men, but there

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AI in digital marketing

Top Benefits of AI in Digital Marketing

Introduction The world has come a long way in technology and marketing. From chatbots to self-driving cars, AI has slid comfortably into our lives. The applications of Ai and the use of AI product been constantly and conveniently growing. The algorithms are getting better and faster, making the AI products more mature and efficient. It

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