Performance Marketing Skills and Training

Learn how performance marketing teams plan paid campaigns, structure budgets, test creatives, optimize landing pages, and measure CAC, ROAS, CPL, and conversion rate.

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Students & Freshers
Foundation
Graduates and early-stage talent building skills to enter the workforce.
Early Career Pros
Pivot
Junior-to-mid professionals expanding their skills into new domains.
Working Professionals
Specialization
Mid-career specialists deepening expertise to advance in their field.
Business Leaders
Strategy
Decision-makers and executives driving strategic growth and innovation.

Core Specializations

Paid channels in the full funnel
CAC, ROAS and attribution
Paid social audiences & creatives
Paid and organic search alignment

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Real Outcomes · Verified Alumni

From learner to career breakthrough

Stories matched to your selected persona — because your journey is unique.

Students
PR
Priya Rajan
📍 Chennai
B.Tech GraduateData Analyst — Infosys
₹0₹6.8L/yrFirst Job

“I was applying for 3 months with zero callbacks. After completing the Data Analytics course, I had 4 offers in 6 weeks.”

via Data Analytics with Power BI
Students
AK
Arjun Kumar
📍 Pune
MBA GraduateBusiness Analyst — Deloitte
₹0₹8.2L/yrFirst Job

“The Excel and SQL courses gave me skills my peers simply didn't have. I solved a live data problem in my Deloitte interview.”

via Business Analytics Essentials
Students
SM
Sneha Mishra
📍 Bengaluru
CS GraduateML Engineer — Flipkart
₹3.2L/yr₹14L/yr+337%

“The ML Fundamentals course was more rigorous than my college curriculum. Flipkart hired me based on my GitHub portfolio.”

via Machine Learning Fundamentals
Hands-On Learning · Real Deliverables

Not just videos — you'll build real things

Every course ends with a project you can show employers. Here's what your Performance Marketing track builds.

Beginner
PAID SEARCHKeywords + Ads
Google Ads Campaign Plan

Build a campaign structure with keyword groups, ad copy, landing page mapping, and budget assumptions.

Enroll to Build This →
68%84%42%Beginner
PAID SOCIALCreative Tests
Creative Experiment Matrix

Plan tests across audience, hook, creative format, offer, and CTA with clear decision rules.

Enroll to Build This →
Beginner
PERFORMANCE REPORTINGCAC + ROAS
Paid Growth Dashboard

Create a paid campaign dashboard tracking spend, leads, CPL, conversion rate, CAC, and ROAS.

Enroll to Build This →
Skills in Action

See exactly how Performance Marketing skills change what you can do

Explore real use cases by your role, function, or industry — and the specific skill that unlocks each one.

MARKETING
Budget Allocation

Move spend toward channels, audiences, and creatives that produce qualified leads at the right cost.

BeforeBudget is split evenly or based on last month habits.
AfterSpend follows evidence from CAC, CPL, conversion, and ROAS.
Marketing AnalyticsPerformance Metrics
Learn Marketing Analytics →
MARKETING
Creative Testing

Test hooks and offers before scaling paid campaigns.

BeforeOne creative is launched and judged too late.
AfterWinning variations get more budget while weak ones are stopped early.
Social Media MarketingPaid Social Tests
Learn Social Media Marketing →
MARKETING
Landing Page Fit

Match ad promise, landing page copy, proof, and form friction to improve conversion.

BeforeAds drive traffic to generic pages.
AfterCampaign pages reflect user intent and convert more efficiently.
Digital MarketingCRO
Learn Digital Marketing →
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No prior experience is needed. We start from the very basics — whether it's Excel, Python, or AI concepts — and build up progressively. Most beginner courses have no prerequisites.
Yes. Our courses include resume-ready projects, a portfolio you can show employers, and access to our placement support network. Over 1,800 freshers landed their first job within 6 months of completing a Great Learning course in 2024.
Great Learning certificates are recognised by 4,500+ hiring partners including Google, Amazon, Infosys, Deloitte, and TCS. Several programs are co-branded with IIT, MIT, and IIM — which carry significant weight with hiring managers.
Absolutely — 70% of our learners study while working. Courses are fully self-paced with on-demand recordings. Most professionals complete PRO+ courses in 6–10 weeks at 5–7 hours per week.
Free and PRO+ courses are self-paced — 3 to 5 hours per week is enough. Certification programs typically need 8 to 12 hours per week. You can pause and resume at any time.
Free courses give you the core curriculum at no cost. PRO+ adds mentorship, live Q&A, career support, and placement assistance. Certificate programs are institution co-branded (IIT, MIT, IIM), longer, and include faculty-reviewed capstone projects.
Yes. All paid programs include a 7-day no-questions-asked refund. Certification programs have a 14-day refund window. We also offer pause-and-resume for up to 3 months if life gets in the way.
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Skill Assessment Question 1 of 5
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