Consistently ranked among the top 10 B-Schools of
the country by Outlook, Business World, and more.
Formed of 40+ Management Gurus including Dr. Ratan N Tata and Ms. Indra K Nooyi
100+ faculty from the likes of Kellog, Stanford,
Harvard, Yale, and many leading business
Interact with Industry leaders and participate in Marketing case studies.
Great Lakes Executive Learning Certificate
The curriculum has been designed by faculty from Great Lakes
and leading industry leaders. The teaching and content in the
course are by faculty from Great Lakes and other practicing
management professionals from leading companies. The capstone
projects are approved by world renowned Great Lakes Faculty.
Build real world applications under the guidance of industry experts
Build real world applications under the guidance of industry experts
Restaurants Food and Beverage
Develop a customer loyalty program for Dominos to drive online repeat-orders
The food delivery market which was dominated by Dominos has
now become the food tech market with dominant players like
Swiggy and Zomato.
Currently these players are getting incremental business for
Dominos with lower margin due to their commissions, however
in the long term the real threat is loss in market share with
customer loyalty lying with food ordering platforms with
multiple pizza brands available.
Design a Go-to-market strategy for an online venture dealing in traditional cookware
For a time, the Internet was seen as a novelty, and while
some innovative businesses used it to promote their products
and services, most existing businesses ignored it. Today
however, ignoring the Internet in growing your business
would be a fatal mistake. Consumers use the Internet to
find information and resources, and if you are not there,
they won’t find you.
Customer targeting strategy for an e-commerce website
Conducted research and developed detailed buyer personas
(including customer demographics, behavior patterns,
motivations, goals and marketing messaging) for an
e-commerce website dedicated to women's apparel to
discover the target consumers that will help identify
the right marketing channels to attract the most valuable
visitors and leads to the business.
The faculty pool of the Strategic Digital Marketing Course
consists of leading academicians in the field of Marketing
along with several experienced industry practitioners from
leading Digital Marketing organizations.
A chance to interact with past learners and share success stories
Meet with the faculty and mentors and explore career opportunities
Network with entrepreneurs, coders, directors, and more - all under one roof
My friend recommended this program, I was looking for
one where I could work as well as learn. I joined Great
Learning because of the weekend session and online
support through mentors and faculty, made the learning
easy. The program experience has been exceptional, the
assignment, lecturers and the peer group have been very
interactive and you get to learn from each other. It
doesn’t feel like you are sitting at home and attending
the class, rather its more one on one session and you
can clarify your doubts personally.
Architect, Incubis Consultant Pvt Ltd
I have 15 years of experience, primarily coming
from data information management background and
currently dealing with cloud, big data and
business intelligence engagement. The overall
program is very professional and conducted very
thoughtfully. Thanks to people like Saumya, Kritika
and everyone, they keep us on our toes and whenever
a milestone is coming up be it an assignment, quiz
or session, it is very clearly communicated over
WhatsApp group, emails and notifications. It’s great
to see such well planned and well-thought course
with professors bringing in a rich learning culture
and industry experience.
I picked this course to understand the marketing side
of the education space as I am part of India’s largest
professional education provider and transition to a more
senior role where I get to handle a team of marketers
under me. Overall the program experience has been
exceptional, as the faculty is a Class apart and I
get to interact with them a lot. I would definitely
recommend this program to others.
Program Manager, Great Lakes Institute if Management
I just completed my B.Tech and was looking for a course
where I could do distance learning. Since I am a
freelance web designer, getting a postgraduate
distance learning from Great Lakes would definitely
boost my resume. The industry exposure, live capstone
project and one on one doubt solving sessions are the
highlights of the program. The professor and the study
material is very good and helps you think in new
Freelancer Web Designer
Recently I came across this course on Great Learning on
Strategic Digital marketing, its been a few classes now
and I must say it was a good decision. The study
material is pretty detailed and is really helpful in
the entire learning journey. The best part is that even
though the session is online they make it so interactive
that it doesn’t feel like an online class.
The Great Lakes' Post Graduate Program in Strategic
Digital Marketing is a 6-month course offered online
with live online classes and virtual labs on weekends.
Explore - Program Structure.
Who will be the faculty for this
Digital Marketing Course?
The academic modules would be taught by senior faculty
from Great Lakes Institute of Management. In addition
to Great Lakes faculty, senior leadership from the
industry would also participate in delivering certain
topics/modules. See the indicative list here.
What certificate will I receive?
Successful participants will be awarded a Post Graduate
certificate in Strategic Digital Marketing from Great
Lakes Executive Learning. Great Lakes has consistently
been ranked among the top business schools in the country
for its Data Science, Analytics and MBA programs. Great
Lakes has been ranked among the top 10 in "Recruiter’s
Perception" meaning that the Great Lakes certificate is
valued highly by leading companies in India. View Here
- Digital Marketing Certificate by Great Learning
What if I miss a lab session?
You are expected to make the
necessary arrangements to attend all the classes and lab
sessions. If you miss a lab session, you will not have
an opportunity to make up for the lab at a later time.
As you can appreciate, this is logistically infeasible,
as the class would’ve moved on to the next section. But,
you will have access to the lab recording to go over the
class. Explore - Program Details.
How will I be evaluated through this Digital Marketing course?
The PG Strategic Digital
Marketing Course is a holistic and rigorous program
and follows a continuous evaluation scheme for your
hands-on work. While you receive feedback on your
lab submissions, your performance in projects will
be graded. Click Here - Program Benefits & Features.
What kind of career assistance will
You are provided career support through resume workshops
and interview preparation sessions for digital marketing
job roles. Relevant career opportunities with leading
companies are also shared with you. Explore Here -
Great Learning Career Excelerate Program.
Do I have to attend classes every week?
The course is designed to
engage participants every week. All participants are
required to learn from the live interactive session
What if I miss a project submission?
All projects are mandatory
evaluation components. If you miss a project, you need
to re-enroll into the same module and repeat the project.
Explore - Program Details.
Module content related queries
What is the extent of hands-on exposure or live projects?
This Digital Marketing Course includes various real-time
projects and a detailed capstone project. You will analyze
real-world problems using a range of tools & techniques
that you have learned in live classes. The duration of
the capstone project is one month. Know More Details -
Curriculum & Capstone Projects.
What is a virtual lab?
During a virtual lab session,
a mentor will guide you on how to run campaigns. For
instance, in the phases of course where you’re working
on running campaigns on Google or Facebook, you will
access those platforms to set-up and run live campaigns.
You will have defined lab timings that give you plenty of
time to work on the lab.
Would the content be available to me after completion of the Digital Marketing course?
We believe that learning should be continuous and hence,
access to Learning Management System (Olympus) which
houses the learning material would be available to the
candidates up to three years post completion of Digital
Marketing Course. For More Info - Contact Us.
Do I get hard copies in terms of study material?
All the requisite learning material is provided online
through the Learning Management System. Candidates are
free to purchase any reference books or material as may
be recommended by the faculty. For More Info - Contact Us.
What is the eligibility criterion?
Bachelor’s degree, no prior sales and marketing experience required
Students graduating in the next 6 months from the course commencement date.
All interested candidates are required to apply to the course by filling up an Online Application Form.
Applicants meeting the eligibility criteria receive a screening call from the Admission Director's office.
Admission Director reviews the screening call discussion and the applicant’s profile.
The announcement of results, followed by the release of the admission offer letter.
Fee & application process related queries
What is the course fee? Is loan facility available?
Please click to see the course fee structure.
The admissions office will help you in applying
for loans once you receive an offer of admission.
Our lending partners include HDFC Credila, Avanse
(DHFL), Axis Bank and ZestMoney. We ensure money
is not a constraint in the path of learning.
Can I pay the fee in instalments? Is there any discount?
Yes. You can pay the course fee in 2-3 easy instalments.
We advise all candidates to have complete
information before enrolling in the program.
No refund requests will be accepted once the
fee has been paid. However, there is a deferment
policy where a candidate can choose to defer his
enrollment to a future batch.
Are paid certifications included in the course fees?
No. The PG Strategic Digital Marketing Course curriculum
focuses on the core skills required for you to clear
Facebook, Google and Hubspot certifications. However
these certifications aren’t part of the offering and
you have to apply to them separately on your own.
We are allocating a suitable domain expert to help you out with program
details. Expect to receive a call in the next 4 hours.
Meet the class: PGP-SDM
The PGP-SDM batch has an eclectic and diverse mix of working
professionals from leading organizations maintaining an excellent
diversity across industries, work experience and job roles. Here
is a snapshot of what our batch looks like:
EMI plansFull fee payment plan
Total Fee Payment
The Prestigious Strategic Digital Marketing Course by Great
Digital marketing has become a buzz word in recent times and has gained a lot of attention. Many freshers
are planning to start up a career in digital marketing and many industrialists are also seeking for a
perfect digital marketing course to boost up their market. Digital marketing has become one of the highly
desired fields to work with. If you are someone who is thinking of taking up a digital marketing course for
a career launch or a career transition, it is a necessity for you to know more about digital marketing.
Technology drives us. A study says that the present generation spends almost 11 hours a day on the internet
and electronic devices. We start and end our day with the internet. Internet and electronic devices play a
major role in our day to day life. Digital Marketing is basically the concept of marketing any business on
There are three main approaches of digital marketing
Targeting the users who use the search engine Targeting people on social media such as Instagram,
twitter, facebook, etc
Targeting people on mobile applications. For example, you are using Youtube on your mobile phone and you
get to see many adds.
Targeting the people through email.
The following are the various types of digital marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing
Let us learn about the main concepts of digital marketing
Search Engine Optimization
SEO is so associated with digital marketing and is a huge part of it. Many also seek to take up an SEO
course. Let us know what involves in SEO training course. Even as there are many number of websites
available on the internet, we always prefer the search engine to fetch the desired result. We have many
search engines such as Google, Yahoo, Ask, Bing, msn and many more. Study says that more than 80% of
people use Google as their search engine. SEO helps you rank your website on the top of the page. The
first two adds displayed for any search query will be charged by Google. SEO is basically a time consuming
process while the right strategy of the usage of keywords and a high quality content would help you rank
the first page of Google. SEO is a free approach to generate traffic to your website.
As discussed earlier, In order to rank first on the search engine, you will need to pay a certain amount
to google to display your ads on the first page. There are many websites which display the adds on google
which helps to generate traffic. In this way, any digital marketing strategist can promote traffic to
Social Media Marketing Course
Social media marketing allows a wide space to generate traffic to any website. You will get to see many
ads on social media platforms like Instagram, facebook, twitter, etc. These ads will be generated by the
websites with the help of the social media platforms. These social media platforms would charge the
websites for displaying the adds and promoting their products.
Job Roles of Digital Marketing
Digital marketing offers many job roles in various industries based on the requirement.
The following are few of the job roles offered in the Digital Marketing industry
Digital Marketing Manager
Virtual Reality Developer
SEO and SEM Specialist
User Experience Designer
Email Marketing Specialist
Internet of Things Marketing Specialist
Social Media Marketer
The demand for digital marketing certification programs
Any business requires marketing. Digital marketing is a need for every industry.
Digital marketing has got an enormous demand and it also stands as one of the top job roles that many
companies are in need of. The average salary of a digital marketing analyst is 4.8 lakh per annum.
If you are desiring to learn about digital marketing and looking for the right platform, the digital
marketing course by Great Learning stands as the best choice for you. Besides attaining the theoretical
knowledge of digital marketing, you will also gain practical knowledge through real-time experience.
Choose Great Learning
The advanced digital marketing course by Great Learning is a 6 month PG strategic program which is wisely
designed by the highly talented experts as well as the top experienced faculty of digital marketing. This
strategic digital marketing course constitutes of all the modules of digital marketing that lets you
master every tool and technique involved in it. This program is basically a combination of multiple
learning methods that include live online teaching, mentorship driven capstone project, virtual labs and
many more. The classroom sessions, as well as the labs are conducted usually on weekends which are
flexible to attend and you will also be assisted by online discussions as well as assignments. This online
digital marketing course by Great Learning is specially designed for the ones that work during the week as
you will need not to quit your job to pursue the online digital marketing course.
The following are the various attributes of Great Learning
which makes it stand unique from the other platforms
Great Learning has been recognized as one of the best institutes that offers the best digital marketing
course in the market today.
When you decide to join the outstanding digital marketing course designed by Great Learning and Great
Lakes you will be taught by the highly experienced and extremely talented professionals. Each of the
faculty members of the Great Lakes are alumni of the top educational institutes of this world
In this strategic digital marketing course, you will be taught about the various digital marketing
tools such as Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot,
Canva and more
Develop an amazing digital portfolio that includes all your personal projects that exhibit your skills
which are employed in the digital marketing training by Great Learning
Gain practical experience by working on online lab sessions to set up and run campaigns
You will not just be taught by the digital marketing faculty but you will also be taught about the
various industry relevant modules from the leaders and practitioners of digital marketing in their
You will be given personal guidance by the industry experts who would help you shape your career in
the best way
The 4 week capstone project will let you work on an application based industry project which lets you
stimulate your learning by employing all the digital marketing tools and techniques and gain practical
experience. This project of yours will be mentored and evaluated by the faculty members of Great Lakes
and also by the industry experts of digital marketing
You will be certified by the prestigious Great Lakes institute and your portfolio will also be
displayed on many social media platforms to gain attention which helps to have a kick start to your
digital marketing career
Even as you successfully finish the digital marketing certification program online by Great Learning,
you will also be given great career assistance. As Great Learning is associated with a number of top
multinational companies across the country, you will be able to participate in the regular placement
drives conducted by Great Learning in which all these companies takes place. This helps you have an
amazing career launch. You will also be assisted by a career mentor who is an expert in digital
marketing platform will help you prepare for the placement drives and let you choose the right
All the above mentioned attributes makes Great learning offer the best digital marketing course.
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