Digital Marketing Strategy Free Course

Digital Marketing Strategy

star 4.45  Beginner level 0.75 learning hr 62.3K+ Learners

Learn All About Digital Marketing Strategy In This Free Course. Learn Principles, Analysis, Segmentation , Targeting In Digital Marketing. Get Access To 1000+ free courses with certificates. Start For Free Now!

Key Highlights

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

About this course

In this Digital Marketing Strategy Course, we will be dealing with 4 step framework for building an effective digital marketing strategy. We will be starting the course with the basics of digital marketing and further discussing the principles as well. After which we will begin with the 4 step framework after which you have a clear idea of how to build an effective digital marketing strategy.

As an Ed-Tech company, we aim at empowering our learners with everything they need to transform their careers and be the global best fits. Great Learning holds out various Post-Graduate Programs in the Digital Marketing domain. Register on the Strategic Digital Marketing course and learn advanced concepts in Digital Marketing to earn a degree online from a renowned university. Join us today to learn with millions of aspirants across the globe.

Stand out with an industry-recognized certificate

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Certificate Image

Course outline

Digital Marketing Funnel

What is Digital Marketing Strategy?

Digital marketing strategy vs Digital marketing campaign

5 Ds of Digital marketing

Basic principles of Digital Marketing - Principle 1

Basic principles of Digital Marketing - Principle 2

Basic principles of Digital Marketing - Principle 3

4 Step Framework For Building An Effective Digital Marketing Strategy

Analysis

Objectives

Segmentation

buyer personas

Get access to the complete curriculum once you enroll in the course

This course is ideal for

  • Beginners wanting to learn digital marketing fundamentals.
  • Students and job seekers exploring digital marketing careers.
  • Working professionals who plan online marketing campaigns.
  • Learners who want a Digital Marketing Strategy certificate.

Digital Marketing Strategy

rating icon 4.45

0.75 Hours

Beginner

62.3K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

Level up with advanced skills & become job ready with Pro+

Subscribe to Pro+ today to build skills with 50+ Pro courses and prep for jobs with advanced AI tools.

PRO
Pro+ course thumbnail image
Mastering Digital Marketing
2 projects 9.5 hrs video content

Practice exercises

Guided Projects

AI Resume Builder

AI mock interviews

Start 7-Day Free Trial

Trusted by 10 Million+ Learners globally

Learner reviews of the Free Courses

4.45
68%
20%
7%
2%
3%
Reviewer Profile

5.0

India
“Digital Marketing Strategy Certificate”
The depth and breadth of the curriculum, the quality of the instructors, and the overall learning experience were impressive. The course content aligns well with the latest digital marketing practices and technologies. The cost of the certificate justified the benefits and knowledge gained. The certificate has helped me in my professional journey.
Reviewer Profile

5.0

India
“Key Insights and Practical Applications in Digital Marketing”
I appreciated the way the course blended theoretical concepts with real-world examples. The in-depth coverage of topics like market segmentation, digital strategies, and analytics was valuable. The interactive elements, such as quizzes and case studies, helped reinforce my learning. Overall, I feel more confident in applying digital marketing techniques to actual business scenarios.
Reviewer Profile

5.0

India
“The Course Was Easy to Understand and Gave Brief Knowledge on the Topic”
The course was easy to understand and provided brief knowledge on the topic. It gave a great idea about the topic and its benefits in the work environment.
Reviewer Profile

5.0

India
“Very Good Course Site - Digital Marketing”
I really enjoyed the online course. I thought it was well planned and laid out, easy for me to follow. The workload (homework & tests) was just enough. This allows the learner to have rapid acknowledgment of strengths and areas to improve before the next course assignment.
Reviewer Profile

5.0

“The Instructor Used In-Depth Explanations and Examples Which I Loved and Very Much Appreciated”
The instructor used in-depth explanations and examples which I loved and very much appreciated. He was also fluent and easily understood. The three quiz attempts were nice.
Reviewer Profile

5.0

India
“One of the Best Courses Online to Learn”
Content Quality: Was the material informative and well-structured? Instructor Effectiveness: How engaging and knowledgeable was the instructor? Practical Applications: Did the course include hands-on projects or real-world examples? Learning Experience: Were the learning tools (videos, readings, quizzes) helpful? Overall Satisfaction: How satisfied were you with the course overall? Would you recommend it?
Reviewer Profile

4.0

“Very Interesting to Learn This Digital Marketing Course”
It was a very interactive course on Digital Marketing strategies.
Reviewer Profile

5.0

India
“Excellent Course, Very Useful for Students”
Learning is easy, and the quiz makes the understanding even better.
Reviewer Profile

4.0

India
“Great Platform for Studying New Things”
I really liked the quiz sessions and the way of teaching the subjects using simple terms.
Reviewer Profile

5.0

“Digital Marketing Strategy Guide and Understanding”
The one thing about this course that struck me was the way the content was articulated.

Our course instructor

instructor img

Mr. Nitin Srivastava

Senior Product Manager, Zuventus Healthcare Limited, Mumbai

Digital Marketing Expert

learner icon
63.3K+ Learners
video icon
2 Courses
Part of pharmaceutical industry since last 15 years. Have a rich experience of sales as well as marketing. Started my career from sales and then pivoted towards marketing. I'm passionate about touching human lives by helping them alleviate their sufferings from vaccine preventable diseases.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

Will I get a certificate after completing this Digital Marketing Strategy free course?

Yes, you will get a certificate of completion for Digital Marketing Strategy after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Digital Marketing Strategy course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Digital Marketing Strategy can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Digital Marketing Strategy course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Digital Marketing Strategy course?

Great Learning Academy provides this Digital Marketing Strategy course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Digital Marketing Strategy course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Digital Marketing Strategy course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

What is Digital Marketing Strategy?

A Digital Marketing Strategy implies a plan of action that a business takes to increase its visibility and engagement with its target market online. In other words, it involves an assessment of specific goals that are attainable through online channels.     

 

How to create a Digital Marketing Strategy?

You can follow the given hints to develop a better Digital Marketing Strategy:

  • Explore the landscape and analyze your performance and results.
  • Evaluate and understand your competitors. You have various social platforms like Facebook Audience Insights, Google Trends, and more, through which you can search and understand multiple trends over time.
  • Map out your strategy
  • Define your target audience
  • Build your content strategy
  • Choose your channels and tactics.
  • Set key performance indicators and benchmarks
  • Execute with best practices
  • Analyze and adjust according to different Digital Marketing Strategies.

What is Digital Marketing Strategy course?

Digital Marketing Strategy is a broad idea that includes various channels like Search Engine Marketing, Search Engine Optimization, Email Marketing, Inbound Marketing, Content Marketing, and Web Analytics. You can learn multiple critical Digital Marketing concepts through the free Digital Marketing Strategy course Great Learning offers. You can also look into the free SEO beginners course for more information.

How can I start Digital Marketing?

To become a successful Digital Marketer, understand the Digital Marketing basics thoroughly. Become an SEO expert with the help of free SEO for beginners course. You can ace Digital Marketing strategies with the help of a Free Digital Marketing Course Great Learning offers. 

 

 

Subscribe to Academy Pro+ & get exclusive features

$29/month

No credit card required

Learn from 40+ Pro courses

Access 500+ certificates for free

700+ Practice exercises & guided projects

Prep with AI mock interviews & resume builder

FREE
Marketing Foundations
star   4.58 113.9K+ Learners
3 hrs
FREE
IPL Digital Marketing
star   4.51 11.3K+ Learners
1.5 hrs
FREE
Introduction to Advertising
star   4.56 2.1K+ Learners
1.5 hrs
FREE
Creative Writing Essentials
55 Learners
2.5 hrs

Similar courses you might like

FREE
4Ps of Marketing Mix
star   4.52 39.7K+ Learners
2.5 hrs
FREE
Fundamentals of E-Marketing
star   4.59 3K+ Learners
2 hrs
FREE
Introduction to Digital Marketing
star   4.45 1.1M+ Learners
2.5 hrs
FREE
Search Engine Marketing
star   4.5 58.5K+ Learners
1.5 hrs

Other Digital Marketing tutorials for you

Enroll For Free