About this course
Social Media Marketing
Introduction To Digital Marketing in Hindi
- What is Digital Marketing?
- Why Digital Marketing?
- How To Do Digital Marketing?
- Types of Digital Marketing
- Content Marketing
- SEO SEM
- Social Media Marketing
- Affiliate and Automated Marketing
- Pay Per Click and PR
- Demo on SEO/SEM and Keyword Research
Get Introduction To Digital Marketing in Hindi course completion certificate from Great learning which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.
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Digital marketing in Hindi
Digital marketing plays an important role for small and big organisations in competing with millions of promotional campaigns from the other well-established organisations. When it comes to professionals, they have myriad opportunities in terms of job prospects as digital marketing has become an indispensable part of any organisation’s marketing team and overall strategy. Today, companies are investing heavily in social media marketing, content marketing, and other verticals of digital marketing to stay ahead of the competition and provide better customer experience. There are various benefits of investing time, effort, and money in digital marketing, such as:
Digital marketing is the leading marketing strategy for most of the budding startups, the reason being the cost-effectiveness that it provides. If carefully strategised, digital marketing can prove to be far cheaper than traditional marketing methods. Retail and e-commerce companies have cracked digital marketing by far the best. Potential customers can be directly led to your service with just a click as soon as they see your ad. There are quite a few businesses that can proudly boast such easy conversions at minimal costs, sometimes negligible compared to the revenue they bring in.
Going Viral with Videos
Videos make up more than 80% of internet traffic. With videos, you get a level of certainty that even promoting your ads at the Super Bowl does not provide. Depending on the budgets set aside for placing video ads, you can very specifically define who should see your ad. The eyeballs are shifting from the television to the mobile devices and people are increasingly consuming OTT platforms and are glued to youtube and other social media sites. This has opened a huge window for businesses to create interesting and informative videos targeted to their prospective consumers.
Thanks to the deep internet penetrations, businesses can connect to their ideal audience wherever they are and whenever they want. If you place an ad over a digital platform you know your audience access, their chances of missing that ad are negligible as compared to traditional methods such as print ads and OOH marketing. With digital marketing, the ad goes to your audience and the audience does not need to come to the ad.
Once you have identified your target audience and measured their size, you will get clarity while tailoring the marketing practices to ensure that they are receptive. This will be achieved by careful market research.
Cookies serve the function of a modern-day salesman for a business. When someone visits your website, placing a non-intrusive code on their web browser (with the permission of the user) is an extremely efficient way of serving them ads based on their interests. Companies use customer data to acutely understand what the customer exactly wants.
The Power of Social Media
Social Media is a proven and powerful tool at the disposal of marketing professionals. When used creatively and intelligently, social media can lead your sales conversions as well as customer loyalty in great proportions. Businesses can create an image of themselves that can help them achieve customer loyalty. Many businesses are now indulging into using social media to conversations and increase engagement with their audience by sharing entertaining content.
All of this helps in creating a perception of the business in their audience’s mind which they can monitor and alter if required at their will.
The SEO Advantage
Once you have created a website that is stunning, minimal, and all things right, the next step is to optimise the same for search engines. This essentially means that your website should rank in the top search results for keywords that are relevant to your business.
Search Engine Optimisation boosts traffic and makes your wen entities seem more legitimate. SEO is a very broad topic and there are various skills that one needs to muster to become a top-notch SEO specialist.
Even though many say that email marketing has been antiquated, do not believe it. E-mails still are the best way to reach out to your customers. The key to good email marketing is personalisation. Especially for B2B startups, email marketing is the best way to reach out to prospective customers. Finding email IDs has become incredibly easy and therefore there is no reason to not be indulging into email marketing.
Digital Marketing in Hindi
For many who are not much comfortable with English as their choice of language for instruction, Great Learning Academy has come up with the Digital Marketing course in Hindi. The course covers the basics of digital marketing, the importance of digital marketing, SEO and SEM, Types of Digital Marketing, Content Marketing, Social Media Marketing, PPC, Affiliate and Automated Marketing, Keyword Research and more.
Upon course completion, you would a certificate from Great Learning stating the same.