PG Program in Strategic Digital Marketing

India's Most Comprehensive Digital Marketing Program

  • Master Digital Marketing Strategies
  • 6 months
  • Live Online Classes

In collaboration with:

Great Lakes Logo

Why join PGP-Strategic Digital Marketing

Comprehensive Curriculum
  • Learn widely-used tools such as Google Adwords, Analytics, Facebook Ads, LinkedIn Marketing and more.
  • Apply your learning to real life projects to build real-world skills
Read More
Dedicated Career
  • Access to Offline and Online Hiring Evenets, Job platform, Skill Assessment test
  • Get one on one career guidance and resume workshops to crack interview and become job-ready
Read More
Live Online
  • Participate in live online sessions to discuss and solve real world marketing case studies.
  • Get live mentorship from experts working with leading organisations to shape and plan your career.
Read More
Industry project icon
Work on widely used digital marketing tools through comprehensive curriculum
Working professional
Get dedicated career services to become job ready
Career support
Work on 12+ industry relevant projects across multiple digital marketing platforms
Salary hike
Rated 4.8/5 by past students
Learn More

Master Digital Marketing Strategies

Live Online Classes | 6 Months

Great Lakes Advantage

Great Lakes Executive Learning Certificate

The Prestigious Strategic Digital Marketing Course by Great Learning

Digital marketing has become a buzz word in recent times and has gained a lot of attention. Many freshers are planning to start up a career in digital marketing and many industrialists are also seeking for a perfect digital marketing course to boost up their market. Digital marketing has become one of the highly desired fields to work with. If you are someone who is thinking of taking up a digital marketing course for a career launch or a career transition, it is a necessity for you to know more about digital marketing.

Technology drives us. A study says that the present generation spends almost 11 hours a day on the internet and electronic devices. We start and end our day with the internet. Internet and electronic devices play a major role in our day to day life. Digital Marketing is basically the concept of marketing any business on the internet.

There are three main approaches of digital marketing

  • Targeting the users who use the search engine Targeting people on social media such as Instagram, twitter, facebook, etc
  • Targeting people on mobile applications. For example, you are using Youtube on your mobile phone and you get to see many adds.
  • Targeting the people through email.

The following are the various types of digital marketing applications

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Content Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Email Marketing
  • Viral Marketing
  • Mobile Advertising

Let us learn about the main concepts of digital marketing training program

Search Engine Optimization

SEO is so associated with digital marketing and is a huge part of it. Many also seek to take up an SEO course. Let us know what involves in SEO training course. Even as there are many number of websites available on the internet, we always prefer the search engine to fetch the desired result. We have many search engines such as Google, Yahoo, Ask, Bing, msn and many more. Study says that more than 80% of people use Google as their search engine. SEO helps you rank your website on the top of the page. The first two adds displayed for any search query will be charged by Google. SEO is basically a time consuming process while the right strategy of the usage of keywords and a high quality content would help you rank the first page of Google. SEO is a free approach to generate traffic to your website.

Ad words

As discussed earlier, In order to rank first on the search engine, you will need to pay a certain amount to google to display your ads on the first page. There are many websites which display the adds on google which helps to generate traffic. In this way, any digital marketing strategist can promote traffic to their websites.

Social Media Marketing Course

Social media marketing allows a wide space to generate traffic to any website. You will get to see many ads on social media platforms like Instagram, facebook, twitter, etc. These ads will be generated by the websites with the help of the social media platforms. These social media platforms would charge the websites for displaying the adds and promoting their products.

Job Roles of Digital Marketing

Digital marketing offers many job roles in various industries based on the requirement.

The following are few of the job roles offered in the Digital Marketing industry

  • Digital Marketing Manager
  • Content Strategist
  • Virtual Reality Developer
  • SEO and SEM Specialist
  • User Experience Designer
  • Data Analysts
  • Email Marketing Specialist
  • Internet of Things Marketing Specialist
  • Bot Developer
  • Social Media Marketer

The demand for digital marketing certification programs online

Any business requires marketing. Digital marketing is a need for every industry.

Digital marketing has got an enormous demand and it also stands as one of the top job roles that many companies are in need of. The average salary of a digital marketing analyst is 4.8 lakh per annum.

If you are desiring to learn about digital marketing and looking for the right platform, the digital marketing course by Great Learning stands as the best choice for you. Besides attaining the theoretical knowledge of digital marketing, you will also gain practical knowledge through real-time experience.

Choose Great Learning

The advanced digital marketing course by Great Learning is a 6 month PG strategic program which is wisely designed by the highly talented experts as well as the top experienced faculty of digital marketing. This strategic digital marketing course constitutes of all the modules of digital marketing that lets you master every tool and technique involved in it. This program is basically a combination of multiple learning methods that include live online teaching, mentorship driven capstone project, virtual labs and many more. The classroom sessions, as well as the labs are conducted usually on weekends which are flexible to attend and you will also be assisted by online discussions as well as assignments. This online digital marketing course by Great Learning is specially designed for the ones that work during the week as you will need not to quit your job to pursue the online digital marketing course.

The following are the various attributes of Great Learning which makes it stand unique from the other platforms

Great Learning has been recognized as one of the best institutes that offers the best digital marketing course in the market today.

  • When you decide to join the outstanding digital marketing course designed by Great Learning and Great Lakes you will be taught by the highly experienced and extremely talented professionals. Each of the faculty members of the Great Lakes are alumni of the top educational institutes of this world
  • In this strategic digital marketing course, you will be taught about the various digital marketing tools such as Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva and more
  • Develop an amazing digital portfolio that includes all your personal projects that exhibit your skills which are employed in the digital marketing training by Great Learning
  • Gain practical experience by working on online lab sessions to set up and run campaigns
  • You will not just be taught by the digital marketing faculty but you will also be taught about the various industry relevant modules from the leaders and practitioners of digital marketing in their businesses
  • You will be given personal guidance by the industry experts who would help you shape your career in the best way
  • The 4 week capstone project will let you work on an application based industry project which lets you stimulate your learning by employing all the digital marketing tools and techniques and gain practical experience. This project of yours will be mentored and evaluated by the faculty members of Great Lakes and also by the industry experts of digital marketing
  • You will be certified by the prestigious Great Lakes institute and your portfolio will also be displayed on many social media platforms to gain attention which helps to have a kick start to your digital marketing career
  • Even as you successfully finish the digital marketing certification program online by Great Learning, you will also be given great career assistance. As Great Learning is associated with a number of top multinational companies across the country, you will be able to participate in the regular placement drives conducted by Great Learning in which all these companies takes place. This helps you have an amazing career launch. You will also be assisted by a career mentor who is an expert in digital marketing platform will help you prepare for the placement drives and let you choose the right opportunity