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Free SEO Course with Certificate

Name: SEO for Beginners
Rating: 4.4 (7426 reviews)

SEO for Beginners

4.4 Beginner level 1.5 learning hrs 132.6K+ Learners

Learn the basics of SEO, search engine optimization, and content optimization to increase organic traffic and visibility of the site. This Free SEO Course with certificate will help you develop a solid search marketing background.

Instructor:

Mr. Vishal Padghan

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Skills you will gain

Digital Marketing Basics

SEO Fundamentals

On-Page SEO

Off-Page SEO

Backlinking Strategies

Keyword Research

+6 More

Key Highlights

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About this course

This free SEO for Beginners course is the perfect starting point to learn how Search Engine Optimization works and why it matters for building an online presence. You will learn the fundamentals of SEO, learn the various types, and take simple steps to increase visibility in search results.

You will also develop useful skills such as how to find the right keywords, optimize content and how search engines crawl, index, and rank web pages. By the end, you are not only knowledgeable about the methods of SEO but also have a certification that proves you have mastered them. To go a bit deeper, take a look at our PG Digital Marketing Course.

Stand out with an industry-recognized certificate

Start learning

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Course outline

Definition and Scope of Digital Marketing

Define Digital Marketing as the promotion of brands to connect with potential customers using the internet and digital communication. Encompass web, mobile, social, and email platforms as critical components of the modern digital era.

The Shift to Digital: Marketing Evolution and ROI

Analyze the historical transition from traditional outbound marketing (print, broadcast) to Digital Marketing. Understand core advantages, including granular audience targeting, real-time analytics, and measurable Return on Investment (ROI).

The Digital Marketing Ecosystem: Channels and Strategies

Classify the core channels of the Digital Marketing ecosystem. Differentiate between inbound tactics (Content, SEO), paid acquisition (SEM, PPC, Display Ads), and relationship-driven channels (Email Marketing, Affiliate networks).

What is SEO?

SEO is the practice of increasing the quality of organic traffic. In this module, you will understand the meaning of SEO, and how SEO is important in bringing organic traffic to your website.

Why SEO?

This module on “WhySEO?" will help you to understand the importance of SEO such as competitors' research, Keyword analysis, and link-building process for your website/business growth.

Types of SEO

In this module, you will come across the different aspects of SEO, such as On-Page, Off-Page, and Technical SEO. You will also learn how and why these aspects of SEO are important in bringing up your online presence.

Demo - SEO for Google

This demo class will cover the essential Google SEO terms that help in the growth of your website.

Demo - SEO for YouTube

This demo class will cover the essential Youtube SEO terms that help in the growth of your business’s YouTube channel.

Get access to the complete curriculum once you enroll in the course

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SEO for Beginners

4.4

1.5 Hours

Beginner

132.6K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes

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Mastering Digital Marketing

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Trusted by 10 Million+ Learners globally

4.6

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Learner reviews of the Free Courses

4.4

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Ali Nawaz

5.0

★★★★ ★

“Understanding the World of SEO and Its Utilization for Ranking Content or Articles”

From this particular course, I became aware of the digital world of SEO, its types, what on-page and off-page SEO are, and how to use keyword analysis tools like Ahrefs. The instructor used a very simple and plain way to help us understand the complex issues of SEO and made us understand them very effectively.

DINESHKUMAR S

5.0

★★★★ ★

India

“The SEO Course Offered by Great Learning is a Well-Structured and Insightful Program”

The SEO course offered by Great Learning is a well-structured and insightful program, perfect for individuals looking to enhance their digital marketing skills. The course covers essential SEO concepts such as keyword research, on-page and off-page optimization, link building, and Google Analytics. One of the highlights is its balance between theory and practical application, enabling learners to apply concepts to real-world scenarios effectively.

Ritik Tarole

5.0

★★★★ ★

India

“Importance of keyword research, creating high-quality, user-centered content, and optimizing on-page elements like titles, headers, and meta descriptions”

I also learned about link building as a strategy to enhance credibility and how tools like Google Analytics and Search Console can help track and improve a website's performance. These insights provided a solid foundation for improving online visibility and search rankings.

Mohana Prema Ramakrishnan

5.0

★★★★ ★

Germany

“Some basic of Digital marketing and Seo”

"The instructor did a great job simplifying SEO concepts, making them easy to understand for beginners. The class was interactive, with clear examples and practical case studies. The pacing was perfect, ensuring we grasped each concept before moving on. Visual aids and hands-on enhanced the learning experience. Highly informative and engaging!"

Jenngang Shih

5.0

★★★★ ★

United States

“Practical materials of SEO with real-life examples”

Practical materials of SEO with real-life examples. The instructor provided both descriptive and hands-on information on the subject matter which are very helpful.

Austin Bender

5.0

★★★★ ★

United States

“Great Understanding and Curriculum”

Video went in to nice detail to explain SEO in great detail. It helped me learn more and prepare me for the quiz.

Tanzeela Ashraf

5.0

★★★★ ★

United States

“Learning SEO provides a comprehensive understanding of digital marketing, enabling professionals to drive website traffic, boost rankings, and increase conversions.”

SEO is the process of improving your website's visibility and ranking on search engines like Google, Bing, and Yahoo, to increase organic (free) traffic.

Sabrina GINER

4.0

★★★ ★ ☆

France

“Essential Insights from This SEO Training Session for Beginners”

This training has really deepened my understanding of SEO, especially as a beginner. I now grasp the critical role keywords play in content creation. It's not just about including keywords randomly, but about strategically incorporating relevant terms that align with both the topic and the audience's search intent. By doing so, I can create content that not only resonates with readers but also ranks higher in search engines. This approach allows me to attract the right audience, making my content more visible and engaging to a broader group of people.

Nandini Pandey

5.0

★★★★ ★

India

“ Comprehensive Guide to Search Engine Optimization: Enhancing Your Digital Presence”

Search Engine Optimization (SEO) is a crucial digital marketing strategy focused on enhancing a website’s visibility on search engines. By optimizing elements like keywords, content, and technical aspects, businesses can improve their rankings in search results. Key practices include thorough keyword research, on-page optimization (like title tags and meta descriptions), technical SEO (ensuring site speed and mobile-friendliness), and off-page strategies such as building quality backlinks. Effective SEO not only drives organic traffic but also boosts brand

Anik Acharjee

5.0

★★★★ ★

“"Effective Digital Marketing Strategies: SEO, Content Creation, Social Media, and More for Boosting Your Online Presence and Engagement"”

Digital marketing involves using online channels to promote products or services and engage with target audiences. Key components include SEO for improving search engine visibility, content marketing to attract and retain users, and social media marketing to connect with customers on platforms like Facebook and Instagram. Email marketing and PPC advertising drive traffic and conversions, while affiliate and influencer marketing leverage partnerships for broader reach. Analytics are crucial for optimizing strategies.

Shlok Jaiswal

4.0

★★★ ★ ☆

India

“Easy to learn and understand, and great notes.”

I recently completed the Digital Marketing and SEO class, and it was highly valuable. The course offered a comprehensive overview, from content creation and social media strategies to SEO fundamentals like keyword research, on-page optimization, and link-building. What stood out was the hands-on approach—working on real websites and applying what we learned. The instructor was knowledgeable and made complex topics easy to understand, while interactive sessions kept the learning engaging. Though I would have liked more advanced SEO tools coverage, the class provided a strong foundation. It’s perfect for beginners and professionals looking to enhance their digital marketing skills. Highly recommended!

Prakash Narayana K

5.0

★★★★ ★

India

“SEO for beginers is a much needed course for every digital marketer...”

lesson was very interesting and easy to grasp. Sir explained everything, answering everyone's doubts. I learnt types of seo. how to optimize a website. use of ahrefs, etc.

Yogesh Kangane

4.0

★★★ ★ ☆

India

“Digital marketing is a broad and dynamic field, and there are many areas you can explore and learn about. Here’s a breakdown of key topics and skills”

On-page SEO: Optimizing content, images, and meta tags for better ranking on search engines. Off-page SEO: Building backlinks, social signals, and other tactics to improve a website's authority. Technical SEO: Understanding how the technical aspects of a website, like site speed, mobile optimization, and structured data, affect SEO.

Molly Lambert

5.0

★★★★ ★

United Kingdom

“Search Engine Opitimization Molly Lambert”

Ease and structure, was clearly able to find where i needed to

M Ali Zahid

5.0

★★★★ ★

“The SEO course offers comprehensive and practical training .”

An extensive and hands-on education in search engine optimization is provided by the SEO course. Using simple instructions and practical examples, it covers important subjects like keyword research, analytics, and on- and off-page SEO. The course is highly recommended for anyone looking to improve their search engine rankings and drive more organic traffic.

AKSHAY TOMAR (MANU)

5.0

★★★★ ★

India

“SEO for Beginners Course by Great Learning”

Clear, Concise, and Informative I was impressed by how clear and concise the lessons were. Each module built on the previous one, making the content easy to follow even if you're new to the subject. The instructor did a fantastic job of breaking down complex concepts into bite-sized pieces, and the additional resources were an excellent bonus. This course gave me everything I needed to feel confident in my new skills!

Michael

5.0

★★★★ ★

Nigeria

“Comprehensive Overview of SEO Course: Unlocking the Secrets to Higher Search Rankings”

The hands-on approach, including practical exercises and real-world examples, really helped solidify my learning. The instructors were knowledgeable and engaging, offering clear explanations and answering questions with patience. I especially appreciated the detailed guidance on optimizing content and improving site performance for better rankings.

Vijayakanthan Palaniyandy

5.0

★★★★ ★

“Search Engine Optimization (SEO) is a crucial aspect of digital marketing aimed at improving a website's visibility on search engines like Google”

Search Engine Optimization (SEO) is a crucial aspect of digital marketing aimed at improving a website's visibility on search engines like Google. Here are the main points of SEO that you should focus on to enhance your site's ranking and performance: 1. Keyword Research Definition: The process of identifying the words and phrases people use to search for information related to your website’s content. Importance: It helps you understand what your target audience is searching for, allowing you to create content that addresses their needs.

Ruchi Peshave

5.0

★★★★ ★

India

“Perfect and worth the time, love it.”

The instructor was very up to the mark of professional standards be it his grooming, personality, conduct, communication, soft skills, technical knowledge, concept explanation, pace, body language and teaching skills were perfect! Also, Great Learning Presentation Slides are also very impressive, and the overall experience of this course was amazing! I love the way after every single video rating is being asked and also feedback after every course is compulsory which is a good thing, that shows you want to know every learner's experience and implement if anything required!

Giulia Puglielli

5.0

★★★★ ★

Italy

“SEO for beginners free course online”

Very easy to follow course on principal aspects of Digital Marketing

Our course instructor

Mr. Vishal Padghan

Digital Marketing Expert

2.9M+ Learners

73 Courses

Vishal has 3+ years of experience in the field of Data Science, Digital Marketing and Cloud Computing. He has expertise in Cloud platforms Like AWS, Azure and has exposure to Paid Marketing, Organic Marketing and Content. He has been in the Digital space from the last 3 years and also, he has been involved in teaching numerous classes for Digital Marketing and Cloud Computing

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

What is SEO, and why is it important?

SEO, or Search Engine Optimization, is the practice of optimizing websites to rank higher in search engine results. It's important because it helps increase organic (non-paid) traffic to your website, improving visibility and potentially attracting more customers.

Who is the SEO for Beginners course designed for?

The SEO for Beginners course is designed for individuals who are new to SEO and want to learn the fundamentals of optimizing websites for search engines.

Do I need any prior knowledge or experience in SEO to enroll in this course?

No, this course is designed for beginners, and no prior knowledge of SEO is required. It starts with the basics and gradually builds your understanding.

What topics are covered in this course?

This course covers a range of topics, including keyword research, on-page SEO, off-page SEO, technical SEO, SEO tools, and best practices for optimizing websites.

Is the SEO for Beginners course a certification course?

This SEO for Beginners course earns you a certificate of completion, not a professional certification.

Will I receive a certification upon completing the course?

Yes, upon completion of the course and quiz, you will receive an SEO Certificate, which can be a valuable addition to your resume.

Are there any assignments or quizzes in this course?

Yes, this course includes assignments and quizzes to help you solidify your understanding of the SEO concepts covered.

How can I apply the knowledge gained from this course to improve my website's SEO?

You can apply the knowledge gained by implementing SEO best practices on your website, conducting keyword research, optimizing content, and monitoring your site's performance using SEO tools.

Will this course cover the latest SEO trends and updates?

Yes, this course is updated regularly to reflect the latest industry trends and algorithm updates. We'll keep you on top of best practices to ensure your SEO strategy remains effective.

Will I have lifetime access to the free course?

Yes, you will have lifetime access to this free SEO course.