Free Digital Marketing Course with Certificate
Introduction to Digital Marketing
4.45
Beginner level
3.75 learning hrs
Learn the essentials & fundamentals of digital marketing. Join our free digital marketing course & discover about content marketing, SEO, SEM, social media, affiliate marketing, automated marketing & ChatGPT for digital marketing.
Instructor:
Mr. Vishal Padghan
About this course
This free digital marketing course is designed for professionals looking to enhance their marketing strategies and those interested in mastering the digital space. This course will help you effectively deploy digital marketing strategies, improve your online presence, and drive results by utilizing key techniques in content marketing, SEO, social media, and affiliate marketing. You’ll start by learning the core concepts of digital marketing, including how to create engaging content, optimize for search engines, and use social media for brand growth.
The course also covers practical applications, such as Pay Per Click advertising, automated marketing tools, and building brand visibility through public relations. You’ll gain hands-on skills in SEO/SEM, keyword research, and digital ad strategies. Whether you’re new to digital marketing or aiming to refine your skills, this course provides the knowledge and tools you need to create successful marketing campaigns and achieve measurable outcomes.
Ready to take your Digital Marketing knowledge to the next level? Check out our Postgraduate Program in Strategic Digital Marketing and turn your passion into a profession.
Course outline
How to do Digital Marketing?
Here, you will come across various use cases where you are explained how Digital Marketing is done. Different examples will be given to make you understand its use in different situations.
SEO SEM
Search Engine Optimization and Search Engine Marketing are the two essential types of Digital Marketing. In this module, understand how to rank your website/ content through SEO and SEM on the Search Engine Result Pages.
Social Media Marketing
Social Media Marketing is all about using different social media platforms like Instagram, Facebook, Twitter, etc., to reach your target audience. Understand how social media can be a powerful medium to expand your reach and increase your engagement with the business.
Affiliate and Automated Marketing
Learn about automated marketing, software, and tools that automate the basic marketing operations to reduce cost, increase efficiency and improve the results of marketing efforts. The module will further discuss Affiliate Marketing, where the affiliates promote the company’s offerings and earn a commission on each sale of the products or services made through their link. The processes are explained through examples in the module.
Pay Per Click and PR
This module will take you deeper into Pay Per Click Advertising, a part of Search Engine Marketing. Become familiar with the situations where you can use PPC. The module will also teach you about brand building through Public Relations Marketing. The concepts are clearly explained in the module with the help of examples.
Get access to the complete curriculum once you enroll in the course
4.45
What our learners enjoyed the most
Skill & tools
60% of learners found all the desired skills & tools
Our course instructor
Mr. Vishal Padghan
Digital Marketing Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What is digital marketing and why is it important?
Digital marketing involves promoting products or services using digital channels such as search engines, websites, social media, email, and mobile apps. It's crucial because of the increasing reliance on digital platforms by consumers.
What is the difference between seo and sem?
While SEO focuses on improving organic search results, SEM (Search Engine Marketing) includes paid tactics like pay-per-click (PPC) advertising to increase website visibility on search engines.
Is the Introduction to Digital Marketing course a certification course?
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