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Digital Marketing Course

Mastering Digital Marketing

9.5 hrs 2 projects

Learn SEO, content marketing, paid ads, social media, analytics, and digital growth strategies. Enroll in this Digital Marketing Course to build skills that grow online presence, drive engagement, and deliver measurable results.

Mastering Digital Marketing

9.5 hrs 2 projects
Start 7-Day Free Trial Subscribe To Pro+ • $25/Month
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Build skills and get job ready

Skill prep

Basics of Digital Marketing

Organic & Inorganic Strategies

Digital Growth Strategies

Job prep

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50+ Guided Projects

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AI Resume Builder

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AI mock interviews

About this course

This Digital Marketing course is designed to equip you with essential skills to drive business growth. You’ll learn to create and execute effective growth strategies using SEO, content marketing, paid ads, display ads, and social media. This complete course in Digital Marketing includes digital marketing fundamentals, customer retention, CRM systems, and ways to measure campaign success. These topics help you apply practical skills and improve your strategies.


Through hands-on projects, you'll learn and apply real-world experience in analyzing buyer personas, crafting targeted campaigns, and measuring campaign performance. 


After completing this course, you'll be equipped with the knowledge and practical experience to lead successful marketing initiatives and make data-driven decisions that deliver consistent, long-term results.



Earn a certificate with an Academy Pro+ subscription

Subscribe To Pro+ • $25/Month
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Course outline

Industry focussed curriculum designed by experts

Digital Marketing Fundamentals

11 Videos

In this module, you’ll establish a solid foundation in digital marketing by understanding core concepts, acquisition and retention strategies, brand building, and designing effective campaigns for digital properties.
play icon

3 videos

2 hr

  • Introduction and Agenda
  • What is Digital Marketing
  • Why Digital Marketing
  • How To Do Digital Marketing
  • Types Of Digital Marketing
  • Role and Importance of Primary and Secondary Digital Properties
  • The Galaxy of Digital Marketing
  • Acquisition Campaigns
  • Retention Campaigns
  • Brand Building Campaigns
  • Designing Digital Marketing Campaigns
Preview module

Organic Digital Marketing

7 Videos

In this module, you’ll delve into organic digital marketing principles, focusing on content strategy, effective promotion, and SEO best practices to enhance online visibility and drive organic traffic.
play icon

7 videos

2 hr 10 mins

  • Building a content strategy
  • Organising and Promoting Content
  • Introduction to Business Blogging
  • Introduction to SEO
  • Features of SEO
  • SEO best practices
  • Introduction to Search Engines

Paid Digital Marketing

9 Videos

In this module, you’ll engage with paid digital marketing, exploring display advertising, SEM, and social media. Develop effective campaigns and leverage strategies to maximize reach and engagement across channels.
play icon

9 videos

1 hr 50 mins

  • Introduction to Display Advertising
  • Features of Display Advertising
  • Features of Display Advertising Campaigns
  • Introduction to Search Engine Marketing
  • Importance of Search Engine Marketing
  • Features of Search Engine Marketing
  • Introduction to Social Media Marketing
  • Features of Paid Social Media Marketing
  • Advertising on Social Media

Digital Growth Strategies

13 videos

In this module, you’ll discover digital growth strategies focused on user retention and engagement, analyze customer relationships, utilize CRM systems, and measure success with tools to optimize marketing strategies.
play icon

13 videos

3 hr 12 mins

  • Understanding Profitable Customer Relationships
  • Accounting for Customer Engagement
  • Measuring CLV
  • Impact of Customer Retention on CLV
  • Applications of CLV
  • Acquisition Strategies and CLV
  • Retention Strategies and CLV
  • CRM System
  • Introduction to Digital Tools and Techniques
  • Digital Marketing Tools
  • Organic Marketing Strategies
  • Inorganic Marketing Strategies
  • Measuring Success in Digital Marketing

Guided Project 1 : Identifying Buyer Personas for a Luxury Jewelry Brand

Guided Project 1

Analyze buyer personas for a luxury jewelry category and evaluate their impact on marketing strategies.

Guided Project 2 : Creating a Digital Marketing Strategy for an Organic Skincare Brand

Guided Project 2

Develop a digital marketing strategy for an organic skincare brand to boost visibility and enhance customer engagement.

Quiz

1 Quiz

Mastering Digital Marketing - Quiz

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Guided Projects

Solve real-world projects in this online digital marketing course with step-by-step guides, starter code templates, and access to model solutions to boost your skills and build a standout resume.

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Earn a certificate for every project you complete.

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  • GUIDED PROJECT 1
  • Identifying Buyer Personas for a Luxury Jewelry Brand
  • Visit a leading luxury jewellery brand’s online store (e.g., Tanishq, Cartier or Tiffany & Co.) and analyze the target audience for a specific jewellery category (e.g., engagement rings, necklaces, or bracelets). This is what you need to do: Identify and list 3-4 key buyer personas based on the selected jewellery category, considering demographics (age, gender, income) and psychographics (style preferences, purchasing motivations). Develop a profile for each persona, including their defining characteristics, preferences, and purchasing behaviours related to luxury jewellery. Summarise how these buyer personas can influence the brand’s marketing strategies, including personalized messaging and product recommendations. Conduct a quick analysis of how competitors address similar buyer personas and explore potential strategies for differentiating the brand’s offerings.
Basics of Digital Marketing
Organic & Inorganic Strategies
Digital Growth Strategies
  • GUIDED PROJECT 2
  • Creating a Digital Marketing Strategy for an Organic Skincare Brand
  • Choose an organic skincare brand (e.g., Burt’s Bees, TATA Harper or a local artisanal brand) and develop a digital marketing strategy to enhance brand visibility and drive customer engagement. This is what you need to do: Identify 2-3 primary target audience segments for the organic skincare products, focusing on demographics (age, gender, income) and psychographics (values related to health and sustainability, as well as skincare goals). Develop a brief plan for an influencer marketing campaign that identifies potential influencers (micro and macro) aligned with the brand’s values, and outline how they can help promote key products. Develop a concise email marketing strategy that incorporates 2-3 promotional ideas, such as product launches, seasonal discounts, or educational content, designed to nurture existing customers and attract new ones. Specify Key Performance Indicators (KPIs) for evaluating the effectiveness of the digital marketing strategies (e.g., engagement rates, conversion rates) and detail how feedback will be used to refine tactics moving forward.
Basics of Digital Marketing
Organic & Inorganic Strategies
Digital Growth Strategies

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Course Instructors

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Dr. Pavankumar Gurazada

Senior Faculty, Academics, Great Learning

Dr. Pavankumar Gurazada brings a unique blend of industry experience and academic expertise, specializing in marketing, digital marketing, and machine learning. He is also a Data Science advisor and board member of Constems AI, a deep tech startup focused on building computer vision systems for Industry 4.0. Dr. Gurazada completed his Ph.D. from IIM Lucknow, with a research focus on using machine learning techniques to understand consumer engagement on social media. His research has been presented at prominent international conferences such as the EMAC Conference 2018, the China Internet+ Innovation and Entrepreneurship Conference 2019, and the NASMEI and MRSI conferences. His book, Marketing Analytics, published by Oxford University Press in March 2021, is a testament to his expertise in the field. He holds an MBA from IIM Bangalore and an Integrated Master’s degree in Science from IIT Bombay. With a career that spans roles in retail and B2B sales management, Dr. Gurazada’s industry experience includes leadership positions at Alghanim Retail in Kuwait and Saint Gobain in UAE & Oman, where he significantly contributed to business growth and managed distribution networks.

Mastering Digital Marketing

9.5 hrs 2 projects

Mastering Digital Marketing

9.5 hrs 2 projects
Start 7-Day Free Trial Subscribe To Pro+ • $25/Month
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Get course + certificate with Pro+ subscription

Our Learners Experience

    Reviewer Profile
    Naman Chouhan

    5.0

    ★★★★ ★
    An Absolutely Mind-Blowing course to the Future with Gen AI!
    Exceptional course! It brilliantly demystifies Gen AI with clear explanations and practical projects. The hands-on approach built real confidence. Worth every penny and highly recommended for anyone curious about AI.
    Read more
    Reviewer Profile
    Parveen Kumar

    5.0

    ★★★★ ★
    The course improved my technical knowledge and gave me a strong foundation in networking concepts.
    Course was very informative and well-structured. The concepts such as OSI model, TCP/IP, IP addressing, routing, and network protocols were explained clearly with good examples. The practical demonstrations and diagrams helped in understanding the real-time working of networks. Overall, the course improved my technical knowledge and gave me a strong foundation in networking concepts.
    Read more
    Reviewer Profile
    Raaj Rane

    4.0

    ★★★ ★ ☆
    Data visualization with PowerBI
    Really good depth to the topic. Got an opportunity to learn a lot. Maybe add the exact excel data sheet as the one that is being used as the instructor so we can understand even better.
    Read more
    Reviewer Profile
    Advait Shirodkar

    5.0

    ★★★★ ★
    Master Data Analytics in Excel
    Course had a good structure and focused on fundamentals and practical applications.
    Read more
    Reviewer Profile
    Sanika Todkari

    5.0

    ★★★★ ★
    Strong Foundation
    This course provided a strong understanding of core Android development concepts. The modules were well-organized, and the instructor explained topics like activities, layouts, intents, and APIs very clearly. The practical assignments and demonstrations helped me build confidence in creating Android applications. Overall, it was a valuable and well-designed learning experience.
    Read more
    Reviewer Profile
    Dharani Priya G

    5.0

    ★★★★ ★
    I really enjoyed this course!
    The lessons were clear, beginner-friendly, and well-structured. The practical hands-on exercises helped me understand how to craft effective prompts and avoid common mistakes. The examples, refined prompts, and advanced prompt techniques were especially useful. A great starting point for anyone interested in Generative AI and ChatGPT.
    Read more
    Reviewer Profile
    Anujkumar singh

    4.0

    ★★★ ★ ☆
    The topic was explained in depth
    This course is trending and helps many to enter into AI and analytics
    Read more
    Reviewer Profile
    Aiman Shaikh

    5.0

    ★★★★ ★
    Mastering digital marketing
    It's really amazing i easily understand this course with the help of great learning and great couches amazing team thank you so much for helping me to learn this course.
    Read more
    Reviewer Profile
    Minal

    5.0

    ★★★★ ★
    Excellent Course for Beginners
    This online course exceeded my expectations. The content was detailed yet easy to understand, and the instructor used real-world examples to make concepts relatable. The platform was user-friendly, and each module was organized logically. The quizzes and case studies helped test my understanding. I would recommend this course to anyone looking to upskil
    Read more
    Reviewer Profile
    Nandana Raveendran

    5.0

    ★★★★ ★
    Data visualization using Tableau
    This course was easy to understand and well structured. I especially liked the practical explanations, quizzes, and tools used to explain data visualization concepts. It helped me gain basic confidence in Tableau and understand how to create effective dashboards. A good course for beginners.
    Read more

Frequently Asked Questions

What does this digital marketing course include?

The course includes an introduction to digital marketing, covering organic search, advertisements and ways to help your business grow online.

What will I learn in this Digital Marketing course?

You will learn the fundamentals of digital marketing, including SEO, content marketing, social media strategies, email marketing, paid advertising, and Google Analytics. The course covers everything from basic concepts to advanced strategies, helping you drive traffic, engage customers, and grow your online presence.



Do I need any prior experience or knowledge to take this course?

No, this is a beginner-friendly digital marketing training course. All concepts are explained clearly, and you don’t need any prior experience to start learning.

What is the course duration, and what assistance do I get?

The Digital Marketing course offers approximately 9.5 hours of video lessons and practical exercises. You also get access to AI assistance for 24/7 support, ensuring that any questions you have are answered in real-time.

Is it possible to study digital marketing course online?

Yes, this digital marketing online course can be completed at your own pace through Great Learning’s platform.

Is this Digital Marketing course suitable for beginners?

Yes, this digital marketing course for beginners starts with the essentials and progressively covers more complex topics. No prior marketing or technical knowledge is required.



Do I get a certificate after completing this course?

Yes, you will receive a digital marketing certificate after successfully completing the course with an active Academy Pro+ subscription. This certificate adds credibility to your resume and LinkedIn profile.

What skills will I gain from this Digital Marketing course?

You will gain skills in:

  • Basics of Digital Marketing

  • Organic & Inorganic Strategies

  • Digital Growth Strategies

Is this course self-paced?

Yes, the Digital Marketing course is entirely self-paced. You can start learning when it suits you and progress through the content at your own speed.

What is the difference between this premium and the free online digital marketing course on Great Learning Academy?

This premium course gives more structured, in-depth personalized learning with hands-on guided projects, AI tools, mock interviews, and a certificate recognized by the industry. It provides hands-on applications and advanced ideas that extend beyond the fundamentals learnt in free courses, ensuring you learn to become a true professional and confidently approach interviewing for jobs.

Does the course include any hands-on practice?

Yes, this digital marketing course includes real-world projects that let you apply the skills you learn. You will work on campaigns, optimize websites, and analyze marketing data.

Will I be prepared for a career in digital marketing after completing this course?

Yes, this course equips you with practical digital marketing skills, making you ready for roles such as digital marketing manager, SEO specialist, content marketer, and social media strategist.

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