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Strategic Management for Business Growth
Strategic Management for Business Growth
Master strategy tools and competitive models in this Strategic Management course. Learn Blue Ocean, BCG, Ansoff and more. Apply insights in a company growth project and test your skills with a quiz.
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Course outline
Industry focussed curriculum designed by experts
Understanding Business and Strategy
4 items
1.23 hr
- Environment and Strategy
- Introduction to Business
- Forms of Business
- Business Environment
Building Blocks of Strategy
4 items
1.23 hr
- The Concept of Strategy
- Vision Mission and Values
- Corporate Strategy
- Core Competencies, Resources and Capabilities
Strategic Frameworks and Models
7 items
1.53 hr
- Blue Ocean Strategy
- Action Framework of Blue Ocean Strategy
- Value Chain
- 7s Framework
- Generic Strategy
- BCG Matrix
- Ansoff Matrix
Corporate Growth and Competitive Strategy
3 items
1.09 hr
- Cost Differentiation
- Horizontal and Vertical Integration
- Internationalisation
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Start 7-Day Free TrialGuided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- Strategic Analysis and Growth Plan for a Company
- This project tasks learners with analyzing a real or hypothetical company to understand its strategy, internal capabilities, and external environment. Learners will propose actionable growth and competitive strategies, integrating key strategic management concepts such as corporate strategy, value chain, Blue Ocean Strategy and internationalization.
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Start 7-Day Free TrialCourse Instructors
Dr. Abhinanda Sarkar
Senior Faculty & Director Academics, Great Learning
Prof. Somnath Dutta
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30+ Guided Projects
500+ Coding Exercises
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