• star

    4.6

  • star

    4.89

  • star

    4.94

  • star

    4.7

  • star

    4.6

  • star

    4.89

  • star

    4.94

  • star

    4.7

University & Pro Programs

UNIVERSITY
https://d1vwxdpzbgdqj.cloudfront.net/s3-public-images/logo-duke/uname.png university img

Duke University’s Fuqua School of Business

7 months  • Blended

DEGREE
https://d1vwxdpzbgdqj.cloudfront.net/images/srm/srm_online_logo.png university img

SRM Institute of Science and Technology (SRMIST), Chennai

2 years  • Online

10 in-demand specializations
PRO
Mastering Digital Marketing
2 projects
PRO
Marketing Management & Strategy
2 projects

Free Marketing Courses

FREE
Introduction to SMS Marketing
star   4.68 1.6K+ Learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

free icon FREE
Introduction to SMS Marketing
star   4.68 1.6K+ Learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

Learn Marketing for Free

These free marketing courses online build a practical learning path from core marketing strategy to customer, product, brand, and sales execution. You learn the foundations of marketing, market segmentation, SWOT and PESTEL analysis, the 4Ps of the marketing mix, market research, customer value, satisfaction, and loyalty, brand management, product lifecycle, product strategy, and customer relationship management. This helps you build a stronger understanding of how businesses identify markets, shape offers, position products, and create customer value across the full marketing cycle.


As you progress, you apply those concepts to real business outcomes through marketing analytics, customer insights, sales management, sales funnel design, conversion planning, lead nurturing, customer journey mapping, and customer experience. The collection also includes project-based courses in digital marketing and marketing management, which help you move from foundational knowledge to more applied marketing work. By the end of these free marketing training courses, you are better prepared to support strategy, improve customer engagement, strengthen sales and marketing alignment, and make more informed marketing decisions in business settings.

Skills You’ll Gain in These Best Free Marketing Courses

  • Digital Marketing Strategy: Understanding SEO (on-page/off-page), SEM (Google Ads), and online presence management.

  • Social Media Management: Content planning and community management on platforms like Facebook, Instagram, and LinkedIn.

  • Content Marketing & Blogging: Strategy, SEO copywriting, and CMS usage (e.g., WordPress).

  • Data Analytics: Using Google Analytics/GA4 and Looker Studio to track performance and user behavior.

  • Customer Relationship Management (CRM): Utilizing CRM tools for sales pipelines and email marketing.

  • SEO & PPC: Semrush SEO Toolkit Exam, Meta Social Media Marketing, and Google Ads training.

down arrow img

Get started with these courses

FREE
Creative Writing Essentials
268 Learners 2.5 hrs

Skills: Character development, plot structuring, world-building, dialogue writing, POV selection, narrative voice, self-editing, structural revision, genre craft, publishing prep

FREE
NEW
Salesforce Essentials
337 Learners 1 hr

Skills: User management, profiles and permission sets, record-level security, sharing rules, custom objects and fields, page layouts, validation rules, Flow automation, reports and dashboards, org setup planning

FREE
NEW
AI for Marketing Analytics Essentials
228 Learners 2 hrs

Skills: AI marketing fundamentals, Data literacy, Marketing metrics analysis, Customer segmentation, Predictive analytics, Personalization at scale, Generative AI for campaigns, A/B testing and attribution, AI tool selection, Ethical AI Usage

FREE
NEW
AI in Customer Relationship Management
246 Learners 2.5 hrs

Skills: CRM Fundamentals, Customer Data Management, Data Privacy & Compliance, AI & ML Basics, Lead Scoring, Sales Forecasting, Customer Segmentation, Personalisation, Conversational AI, Churn Prediction

FREE
La IA en el Marketing Digital
665 Learners 2 hrs

Skills: Fundamentos de inteligencia artificial, Fundamentos de marketing digital, Marketing digital impulsado por IA, Optimización para motores de búsqueda con IA, Google RankBrain, Desarrollo de chatbots para marketing, Asistentes de voz en marketing Alexa

FREE
Growth Marketing Strategies and Tactics
star   4.45 334 Learners 1.5 hrs

Skills: Growth Marketing Fundamentals, Growth Hacking Strategies, Growth Funnel, Measuring Growth

FREE
Fundamentals of E-Marketing
star   4.59 3K+ Learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

FREE
Introduction to Strategic Brand Management
star   4.48 2.7K+ Learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

FREE
Introduction to SMS Marketing
star   4.68 1.6K+ Learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

FREE
Brand Management
star   4.61 23.8K+ Learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

FREE
Marketing & Retail Analytics - Advanced
star   4.58 22.7K+ Learners 1 hr

Skills: Clustering, KINME

FREE
Video Marketing
star   4.52 23.3K+ Learners 1.5 hrs

Skills: Video marketing strategy, audience analysis, content planning & storytelling, engagement optimization, video SEO, funnel application, paid & organic promotion, and brand awareness building

FREE
Internet Marketing
star   4.52 17.5K+ Learners 1 hr

Skills: Search Engine Marketing, Search Engine Optimization, YouTube marketing

FREE
Analytics in Marketing
star   4.48 12.9K+ Learners 1 hr

Skills: Marketing analytics

FREE
Basics of Visual Merchandising in Retail
star   4.47 7.2K+ Learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

FREE
Sales Management
star   4.55 103.5K+ Learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

FREE
Search Engine Marketing
star   4.5 58.6K+ Learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

FREE
Marketing: Strategic Framework
star   4.53 49.8K+ Learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

FREE
Market Research
star   4.51 49.7K+ Learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

FREE
4Ps of Marketing Mix
star   4.52 39.7K+ Learners 2.5 hrs

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

FREE
YouTube Marketing
star   4.53 32.5K+ Learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

FREE
Influencer Marketing
star   4.58 30.5K+ Learners 1 hr

Skills: Influencer Marketing

FREE
Sales Funnel
star   4.64 27.5K+ Learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

New

FREE
Creative Writing Essentials
268 Learners 2.5 hrs

Skills: Character development, plot structuring, world-building, dialogue writing, POV selection, narrative voice, self-editing, structural revision, genre craft, publishing prep

FREE
NEW
Salesforce Essentials
337 Learners 1 hr

Skills: User management, profiles and permission sets, record-level security, sharing rules, custom objects and fields, page layouts, validation rules, Flow automation, reports and dashboards, org setup planning

FREE
NEW
AI for Marketing Analytics Essentials
228 Learners 2 hrs

Skills: AI marketing fundamentals, Data literacy, Marketing metrics analysis, Customer segmentation, Predictive analytics, Personalization at scale, Generative AI for campaigns, A/B testing and attribution, AI tool selection, Ethical AI Usage

FREE
NEW
AI in Customer Relationship Management
246 Learners 2.5 hrs

Skills: CRM Fundamentals, Customer Data Management, Data Privacy & Compliance, AI & ML Basics, Lead Scoring, Sales Forecasting, Customer Segmentation, Personalisation, Conversational AI, Churn Prediction

FREE
La IA en el Marketing Digital
665 Learners 2 hrs

Skills: Fundamentos de inteligencia artificial, Fundamentos de marketing digital, Marketing digital impulsado por IA, Optimización para motores de búsqueda con IA, Google RankBrain, Desarrollo de chatbots para marketing, Asistentes de voz en marketing Alexa

FREE
Growth Marketing Strategies and Tactics
star   4.45 334 Learners 1.5 hrs

Skills: Growth Marketing Fundamentals, Growth Hacking Strategies, Growth Funnel, Measuring Growth

FREE
Fundamentals of E-Marketing
star   4.59 3K+ Learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

FREE
Introduction to Strategic Brand Management
star   4.48 2.7K+ Learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

Trending

FREE
Introduction to SMS Marketing
star   4.68 1.6K+ Learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

FREE
Brand Management
star   4.61 23.8K+ Learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

FREE
Marketing & Retail Analytics - Advanced
star   4.58 22.7K+ Learners 1 hr

Skills: Clustering, KINME

FREE
Video Marketing
star   4.52 23.3K+ Learners 1.5 hrs

Skills: Video marketing strategy, audience analysis, content planning & storytelling, engagement optimization, video SEO, funnel application, paid & organic promotion, and brand awareness building

FREE
Internet Marketing
star   4.52 17.5K+ Learners 1 hr

Skills: Search Engine Marketing, Search Engine Optimization, YouTube marketing

FREE
Analytics in Marketing
star   4.48 12.9K+ Learners 1 hr

Skills: Marketing analytics

FREE
Basics of Visual Merchandising in Retail
star   4.47 7.2K+ Learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

Popular

FREE
Sales Management
star   4.55 103.5K+ Learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

FREE
Search Engine Marketing
star   4.5 58.6K+ Learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

FREE
Marketing: Strategic Framework
star   4.53 49.8K+ Learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

FREE
Market Research
star   4.51 49.7K+ Learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

FREE
4Ps of Marketing Mix
star   4.52 39.7K+ Learners 2.5 hrs

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

FREE
YouTube Marketing
star   4.53 32.5K+ Learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

FREE
Influencer Marketing
star   4.58 30.5K+ Learners 1 hr

Skills: Influencer Marketing

FREE
Sales Funnel
star   4.64 27.5K+ Learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

Learner reviews of the Free Marketing Courses

Our learners share their experiences of our courses

4.54
★★★★
★ ☆
★
★
★
★
★
73%
★
★
★
★
☆
19%
★
★
★
☆
☆
5%
★
★
☆
☆
☆
1%
★
☆
☆
☆
☆
2%
Reviewer Profile

5.0

★★★★ ★
India
“This course was very informative for me. I learned about building relationships with customers and adapting sales strategies.”
Listening to this sales tutorial was incredibly insightful and empowering. The instructor did an excellent job of breaking down complex concepts into manageable steps.
Reviewer Profile

5.0

★★★★ ★
“It's a great free course to gain knowledge.”
I have learned many new things about sales management and it's a great experience.
Reviewer Profile

4.0

★★★ ★ ☆
Nigeria
“An Amazing Learning Experience on Sales Management”
An amazing learning experience on sales management. I would give more time and resources to learn more.
Reviewer Profile

4.0

★★★ ★ ☆
India
“Sales is Very Important for Any Organization Because It Generates Revenue”
Quality of a sales manager is essential, so basically a sales manager should have leadership qualities and be passionate about sales, with a depth of knowledge in sales.
Reviewer Profile

5.0

★★★★ ★
India
“A Wonderful Session on the Topic Which Provided Information from Basics About the Course”
An excellent, interesting session with language fluency, which made it easy to understand the concept.
Reviewer Profile

5.0

★★★★ ★
Nigeria
“I really enjoy this topic and I believe it will really help me a lot.”
Well explained. Well detailed lecture. This will improve my passion for sales.
Reviewer Profile

4.0

★★★ ★ ☆
India
“Sales Management Learning Course.”
It was a very useful course as sales are the most important aspect of businesses.
Reviewer Profile

5.0

★★★★ ★
India
“Is it worth joining the job-oriented Great Learning Career Academy program? It's worth it. The program is very well structured and covers concepts from basics to advanced.”
Is it worth joining the job-oriented Great Learning Career Academy program? It's worth it. The program is very well structured and covers concepts from basics to advanced.
Reviewer Profile

5.0

★★★★ ★
India
“It was nice learning with Great Learning, a beautiful experience.”
Everything is covered in depth, proper sales knowledge is covered perfectly.
Reviewer Profile

4.0

★★★ ★ ☆
India
“I really like learning about sales management with Great Learning.”
Great Learning is an important tool for students to learn about many courses free with a certificate.

Meet your faculty

Meet industry experts who will teach you relevant skills in Marketing

instructor img

Mr. Viplove Raj Sharma

Associate Director
Viplove Raj Sharma is Associate Director at Great Learning 11+ years of experience in analytics and data science, Consulting senior management and leadership across geographies, industries & functions. Earlier at Royal Melbourne Institute of Technology, Melbourne and Mu Sigma, Bangalore Leading Great Learning’s international delivery of programs across data vertical.
instructor img

Prof. Raghavshyam Ramamurthy

Industry Expert in Visualization
Raghavshyam (Shaam) Ramamurthy is a data visualization consultant with 15 years of experience across the globe. He worked in the US for 10 years across a variety of industries like manufacturing, chemical processing, and utilities. He consults on Visual analytics, KPI management, Dashboard development and Product development. He has a strong passion for teaching and visits IIT-Madras, IIM-Trichy, IIM-Ranchi, Great Lakes Institute of Management and SP Jain School of Global Management.

Frequently Asked Questions

What will I learn in these free marketing courses?

These free marketing training courses cover marketing foundations, market segmentation, SWOT analysis, PESTEL analysis, the 4Ps of marketing mix, market research, brand management, product management, CRM, sales management, sales funnels, product lifecycle management, customer management, customer experience, and marketing analytics. You also build skills in customer value analysis, satisfaction, and loyalty, competitor analysis, customer journey mapping, lead nurturing, funnel optimization, and sales and marketing alignment

Are these free marketing courses for beginners a good starting point

Yes. These best free marketing courses include beginner-friendly options such as Marketing Foundations, Marketing Strategic Framework, and Sales Funnel, and the Sales Funnel course is explicitly marked best for beginners. That makes this collection a solid starting point if you want to build core marketing knowledge before moving into more specialized topics.

Why do learners see these as some of the best free marketing courses?

These free online marketing courses give you a broad path rather than a single narrow topic. You learn strategy, research, branding, product, CRM, analytics, sales, funnels, and customer experience in one place, making the collection useful for first-time learners and professionals who want a structured refresh.

What core strategy skills will I build in these free marketing training courses?

You build practical skills in marketing strategy, segmentation, SWOT analysis, PESTEL analysis, marketing mix planning, product lifecycle thinking, pricing sensitivity, distribution channels, and promotional planning. These best free marketing courses online with certificate also include product vision, product market fit, and business strategy through Introduction to Product Strategy.

Do these free marketing courses online cover research and customer insights?

Yes. These free marketing training programs include Market Research, which covers customer insights, target market research, consumer behavior, competitor analysis, market trends, research instruments, sampling plans, contact methods, and research obstacles. That helps you understand how to study customers and markets before making marketing decisions.

Will I learn CRM and customer-focused skills in these free marketing courses with certificates?

Yes. These free marketing courses online include Customer Relationship Management, Customer Management, and Demystifying Customer Experience. You learn CRM fundamentals, CRM benefits, process implementation, customer satisfaction, loyalty, customer management, and the difference between customer management and CRM.

Do these free marketing training programs include sales and funnel topics?

Yes. These best free marketing courses include Sales Management and Sales Funnel. You learn sales strategy development, target setting, customer segmentation, channel management, sales process optimization, revenue performance tracking, funnel design, drop-off analysis, lead generation, nurturing, content strategy, and conversion planning.



Are project-based lessons included in these best free marketing courses online with certificate?

Yes. These free marketing training courses include pro options such as Mastering Digital Marketing and Marketing Management and Strategy, and both show 2 projects. That gives you a mix of foundational learning and more applied project-based work.



Are these free marketing courses with certificates self-paced?

Yes. Great Learning says you can earn certificates upon course completion for these free marketing courses, and individual course listings, such as Marketing Foundations, Marketing Strategic Framework, and 4Ps of Marketing Mix, state that they are self-paced. This works well if you want flexible learning with a completion credential.




How will these free marketing courses for beginners help my career?

These free marketing training programs help you build job-relevant skills in strategy, customer research, brand thinking, product planning, CRM, analytics, sales, and funnel management. The collection also includes Career in Marketing, which supports learners who want to understand marketing career options while building practical knowledge for business roles.