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Market Basket Analysis
Enrol in this free Market Basket Analysis course to enrich your knowledge of various concepts in prediction. Learn to solve the rules of market basket analysis using run the apriori algorithm for real-time problems.
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Mr. Bharani AkellaRatings
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About this course
This "Market Basket Analysis" tutorial provides a comprehensive understanding of all the key concepts. Market Basket Analysis (MBA) is a tool used in business intelligence to forecast customers' future purchase decisions by analyzing their buying behaviour and preferences.
The course walks you through the process of implementing an MBA step-by-step, including how to prepare the data and run the apriori algorithm to produce market basket analysis rules. If you're interested in gaining a complete understanding of the topic, simply watch the tutorial to the end.
With the completion of this self-paced Market Basket Analysis course, you will be ready to start your Data Science career by enrolling in a professional Post Graduate certificate program and joining millions of other learners to deepen your understanding of various concepts in the field.
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Course Outline
This module covers the use of Data Mining to analyze customer data and identify target customers. You will be introduced to Market Basket Analysis and its applications and will receive a summary of the Apriori algorithm.
This module helps you understand the planning of sales prediction using time series, ARIMA model explanation, real-time prediction examples such as Samsung tv, whirlpool fridge, and analysis of sales prediction.
This module covers the problem statement of a personal insurance prediction using text analytics and gives you the solution using the different architectural models like vector space model ( VSM), and latent semantic analysis ( LSA) model.
This module helps you further understand the in-depth analysis of the vector space model and latent semantic analysis model with evaluation and results.
This module gives you an overview of sentimental analysis using NLTK python by taking touch skin healthcare mobile applications as an example. It also covers the training model and classifier model concepts in detail.
This module covers the basic concept of the intelligent tool, its architecture and future usage of this tool.
Earn a certificate of completion
Get free course content
Learn at your own pace
Master in-demand skills & tools
Test your skills with quizzes
Learner reviews of the free Data Science course
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Our course instructor

Mr. Bharani Akella
Data Scientist
Data Science Expert


Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What are the prerequisites required to learn this Market Basket Analysis course?
There are no prerequisites required to learn this Market Basket Analysis course. Any data science enthusiast can enroll in this course.
How long does it take to complete this free Market Basket Analysis course?
This course contains 2 hours of video content, which you can study at your own pace.
What are my next learning options after this Market Basket Analysis course?
To understand concepts in-depth, enrol in the data science course and upskill.
Is it worth learning Market Basket Analysis?
Yes, learning Market Basket Analysis can be a valuable asset for individuals and businesses in various industries. Market Basket Analysis provides valuable insights into consumer behaviour and purchasing patterns, which can be used to inform business decisions in areas such as product placement, inventory management, and promotional strategies. This knowledge can be applied to a variety of industries, including retail, sales, marketing, and more. Additionally, the demand for data-driven decision-making continues to increase, making knowledge of Market Basket Analysis a valuable skill in today's job market. Whether you're looking to advance your career or to benefit your business, learning Market Basket Analysis can be a valuable investment.
Why is market basket analysis so popular?
The combination of its ease of use, data availability, actionable insights, cost-effectiveness, versatility, and potential to improve customer experiences, has made Market Basket Analysis a popular tool among businesses.
What is market basket analysis used for?
Market Basket Analysis is used to analyze consumer behaviour and identify relationships between items that are frequently purchased together. It is used in various industries, including retail, sales, marketing, and e-commerce, to understand consumer purchasing patterns and make data-driven decisions.
What knowledge and skills will I gain upon completing this Market Basket Analysis course?
After completing this free Market Basket Analysis course, you will understand different areas of consumer behaviour, purchasing patterns, inventory management and many more.
Why choose Great Learning Academy for this free Market Basket Analysis course?
Great Learning Academy provides this Market Basket Analysis course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.
Will I have lifetime access to this free Market Basket Analysis course?
Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.
What are the steps to enroll in this Market Basket Analysis course?
Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.
Can I sign up for multiple courses from Great Learning Academy at the same time?
Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.
Is there any limit on how many times I can take this free course?
Once you enroll in the Market Basket Analysis course, you have lifetime access to it. So, you can log in anytime and learn it for free online.
How much does this Market Basket Analysis course cost?
It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Market Basket Analysis can get started with this course.
Will I get a certificate after completing this Market Basket Analysis free course?
Yes, you will get a certificate of completion for Market Basket Analysis after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.
What is meant by market basket analysis?
Market Basket Analysis is a defined data mining technique retailers use to increase sales by understanding customer purchase patterns. The analysis includes analyzing huge sets of data like the purchase history to showcase product groupings and also the products that are most likely purchased together.
Is market basket analysis descriptive analysis?
Yes, market basket analysis is a descriptive analysis. It is associated with association/affinity algorithms typically. Since it does not give insights into estimating what causes what, descriptive analysis is a little more than just a correlation.
Which algorithm is used for market basket analysis?
Apriori algorithm is a popularly used algorithm in market basket analysis. It is a widely used and well-known association rule algorithm.
What is the objective of market basket analysis?
The primary objective of market basket analysis is to discover products that customers would want to buy. It enables the sales and marketing folks to build more effective product placement, pricing, cross-sell, and up-sell strategies.
How do you do market basket analysis?
Apriori algorithm analyzes the sales pattern by recording the products bought. Suppose 40% of the customers buy product A, 35% buy product B and 25% buy both. The algorithm tells the retailer the buying pattern and helps the retailer to purchase a certain quantity of products and decide on pricing and other strategies.
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