The business world has been gravitating towards a digital revolution for quite a while. However, this year’s pandemic has accelerated this move quite drastically. Perhaps the only good carryover from the COVID-19 is that it has compelled us to look for alternatives to traditional ways of conducting business.
As consumers continue to be confined to their homes, marketing experts across industries started improvising their strategies to accommodate this change. More than ever, digital marketing strategies are helping businesses to meet users where they are available.
Digital marketing is increasingly becoming the go-to option for businesses around the world because of a number of reasons. If you are considering moving your business models to adapt to digital marketing, now is the time to do that. The entire business world is more open to change now than ever before. More importantly, these unprecedented times of social distancing, self-isolation and home quarantine are changing user behaviour for times to come. Consumers are discovering new ways of engaging with brands and that in turn will impact their purchase behaviour and decision. Use these radical changes to your favour with digital marketing.
Benefits of Being a Digital Marketing
- Digital Marketing Helps Your Budget
- Digital marketing is the Present and the Future
- Digital Marketing Targets the Right Channels of Communication
- New Tools and Technologies to Boost Growth
- Improved conversion Rates
- Scale at Ease
- Training and Upskilling is Easy
- Digital Marketing Helps Your Budget:
This pandemic might have impacted businesses across industries adversely and cash flow might have become a problem for many. However, that’s not to say you can’t continue business as usual or even scale it up under such circumstances. Digital marketing is, in fact, the perfect solution for everyone who is looking to cut back marketing expenses and improve their ROI. Unless you are investing in paid campaigns, most of the regular digital marketing practices are quite low cost. Whether it is the expense of creating your website and keeping it running or reaching your audience through social media, email, or content marketing, digital marketing will bring down your costs significantly.
2. Digital marketing is the Present and the Future:
Smart devices have become an indispensable part of our lives today and researches have shown that the average screen time for an individual is significantly higher than it was even two years back, generating interesting and valuable data. If anything this trend is only going to grow in the future. Marketers keen on growing their business are tapping into this digital space. SEO has emerged as an important tool in a marketer’s kit because having an online presence is not enough. A good SEO strategy will help your online content appear at the top of the search engine ranks so that it is more accessible for your audience.
3. Digital Marketing Targets the Right Channels of Communication:
Meet your audience on the platforms where they are spending a vast majority of their time. Social media platforms like Facebook, Instagram, Twitter, Linkedin, Pinterest are the top-performing channels and see huge footfalls everyday. Take your game to the right channels so that you meet your target audience halfway through. By doing so you are also establishing yourself as a brand that cares about your customers. Instead of broadcasting through billboards and traditional TV ads you are opening up a two-way communication channel. Digital media campaigns often enable your audience to reach back with feedback. In fact, you can personalise the customer experience each time you engage with them, thereby building brand loyalty.
4. New Tools and Technologies to Boost Growth:
With analytical tools like Google analytics leading the brigade, the field of digital marketing is now equipped with a number of effective tools for easy dissemination of content for a wider reach of audience through emails, SEO, social media and more. You will also find tools that will help you A/B test your campaigns to understand which works better with your audience. Monitor and analyse your performance continually to understand trends of what’s working for you. Marketing tools are continuously evolving to keep up with the demands of the market. The industry itself has grown and started showing better results than traditional marketing at times.
5. Improved conversion rates:
The moment you create your website you give your audience an easier route to reach your business. Unlike traditional marketing where you advertise your product and leave it to them to call your service or visit the local shops for your product, digital marketing is all about enabling your customers to make purchases easier and faster. Once they visit your website, they are actually only a few clicks away from the product purchase, as every detail required (product information, purchase details etc) are already available online.
6. Scale at Ease:
Digital marketing is democratic. It gives you a true chance to compete with the big players in the market. Whether it is the competitor research or the scale of your business, with digital marketing the process is more transparent. Being updated with your competitor’s strategies will help you understand the market better and improve your own campaigns. You can also scale up at any given time because with digital marketing all your strategies and results are measurable.
7. Training and Upskilling is Easy:
Upskilling in this domain doesn’t take huge investments and most of the courses are available online. The pandemic has made us all homebound, leaving us with the extra time that you can invest in yourself. There are several digital marketing courses available online that will help you understand the core concepts, applications, and best practices of the domain. Picking up a new skill will engage your cognitive powers in an effective way and also improve your chances of understanding the current market.
Great Learning’s PGP in Digital Marketing is one such course which has been designed by experts with the real-world applications in mind. Use this opportunity to tap into a domain which is now relevant for all the industries more than ever before.