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squid game

Management and Business lessons from Squid Game for Young Leaders

Introduction: What is Squid Game? Let’s accept it! We have all at least heard of, if not finished binge-watching the popular show, Squid Game. The show revolves around 456 cash-strapped adults who put their lives at stake to play children’s games in exchange for a huge cash prize. It is a thrilling game of survival […]

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marketing-management

What is Marketing Management? – The Complete Guide

Marketing Management is basically identifying market opportunities and implementing strategies to tell your consumer base about your products/services/business that can help you become profitable and build a brand. There are a zillion definitions of Marketing Management which makes it complicated for many to understand the Concept in detail. Well, we are here to make this

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moment marketing

What is Moment Marketing?

One busy morning in 2014, while the entire metro crowd was busy talking over the phone at the top of their voices and listening to music, an enormous billboard around Akshardham caught my attention saying – ‘TRY WITH HAIDER BREAD OR ROTI’ with a picture of Shahid Kapoor, and the noseless Amul girl who was

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why bba

Top 5 Reasons to choose BBA

Introduction Top 5 Reasons to choose BBA Scope for Growth Market Trend Return on Investment Exposure Higher Education Conclusion Introduction BBA (Bachelors of Business Administration) is a three-year professional undergraduate program whose popularity has been growing among students in recent years. The program serves as a stepping stone if you want to advance your career

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soft skills for managers

Top Soft Skills Training Required For Managers

With the changing time, the face of the corporate world is also changing. An employee these days should be skilled enough to meet the growing demands of the industry. While some lucky ones are born with that go-getter personality to make that killing mark, others are seasoned communicators, empathizers, and leaders. In every industry, soft

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career in Business Analytics

Major misconceptions about a career in Business Analytics

Let me start this blog by asking you this question: What is the first thing that comes to mind when you hear business analytics? If you are thinking about sci-fi movies like Imitation Game or Ex Machina, you probably have been surrounded by the various myths surrounding the field. Indeed, as an emerging field, Business

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management course

How to juggle a full-time job while getting your online management course

There is a common saying that goes- once you start working at a full-time job, you do not return to the books and studying. There comes a lot of responsibilities with your employment, and the academics, too, demand for attention.  Before we get to the solution, let’s see what the hurdles that set back your

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