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Introduction to Product Strategy
4.48
Intermediate level
2.25 learning hrs
Dwell on the successful product development process by understanding crucial product strategy through this free Introduction to Product Strategy course. Learn concepts like product-market fit and product vision from basics.
Modules updated 07/2025
About this course
This free Product Strategy course is a much-needed eye-opener for many to understand the successful pathway for product development. The free course covers all the critical concepts that aid in perfect product strategy. You will learn about product-market fit analysis, product strategy, business strategy, product strategy framework, product vision, and opportunity space. Product vision is addressed in detail to familiarize you with all the phases involved in a structured product vision, which helps one in successful product development. You will also get enlightened on the meaning of a successful product vision and qualtrics - experience management vision. Lastly, complete the quiz to gain a certificate of course completion.
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Course outline
Product-Market Fit Analysis
This module gives you an overview of what is a market and product-market fit. To understand product-market fit better, you will go through the product-market fit pyramid and the lean product process in detail, along with the product-market fit example.
Getting to Product-Market Fit
This module focuses on the process that supports product-market fit. You will understand the role of the vision, plan, design, and execution phases in this process.
Product Strategy and Business Strategy
For successful product development, one should focus on its strategy. This module discusses product strategy in detail to understand the crucial stages. You will then focus on what business strategy is and go through the comparison between business and product strategy and comprehend how they affect each other.
Product Strategy Framework
This module helps dwell more into product strategy by focusing on the product strategy framework and understanding the factors that play a critical role in it.
Product Vision
This module focuses on product vision and helps you comprehend how product vision affects the product development process.
Product Vision - Examples
This module helps you better understand the concept of product vision with multiple real-world examples.
Product Vision - Playbook
This module provides an idea of how to frame your product vision through the recommended playbook.
Opportunity Space
Through this module, you will comprehend what opportunity space is and explore the various factors that affect the opportunity space, like internal context analysis and external context analysis and visualize the opportunity space.
Product Vision - Principles
The core of product development is its principles. This module will give you a brief on product principles and their importance. You will discuss the major components of a product principle in detail and the benefits of product principles.
Product Vision - Personas
While developing a product, one must always think from the customer's perspective. This module will focus on the persona and the role it plays in product vision.
Product Vision - Crafting the Vision Statement
The first step in developing the product is to be clear about the product vision and craft the vision statement. This module focuses on crafting the vision statement and understanding the purpose it serves.
Product Vision - Framework
This module gives a heads-up to those who want a clear idea of how to go about Product vision. Through the framework devised, you will understand the concept better.
Product Vision - Communication
This module talks about how to keep product vision up-to-date and the strategies and roadmap that need to be followed.
Product Vision - Measure
This module discusses the measures that need to be taken to devise a successful product vision and comprehend its structure. You will then talk about the OKRs measures.
Meaning of a Successful Product Vision
This module enlightens you about the most crucial factors that help you achieve a successful product vision and comprehend the meaning of a successful product vision.
Qualtrics Experience Management Vision
This module focuses on various qualtrics - experience management vision.
Get access to the complete curriculum once you enrol in the course
4.48
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61% of learners found all the desired skills & tools
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What prerequisites are required to learn this Introduction to Product Strategy course?
Enrolling in this free Introduction to Product Strategy course requires no prerequisites, and it is mainly designed for beginners to intermediate learners.
How long does it take to complete this free Introduction to Product Strategy course?
This free Introduction to Product Strategy course contains one and a half hours of self-paced videos that learners can take up according to their convenience.
Will I have lifetime access to this free online course?
Yes. You will have lifetime access to this free online Introduction to Product Strategy course.
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