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digital security

How Design Thinking can help enhance Digital Security and Data Privacy

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Security and privacy of data are the key models for all organizations in the current day and age. When it comes to digital threats, a semantic approach needs to be followed. Digital threats like Ransomware, legal battles, DDoS (Distributed Denial of Service) are bringing additional responsibility for an organization. How can an organization prioritize in […]

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design thinking approach

Enhance Your Customers’ Retail Experience with Design Thinking

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Netflix made big news when one of its original films “Roma” won the Oscar for best director. But for people in the digital design business, the most notable thing about Netflix is the success of its human-centric algorithms. About 10-12 yrs ago, marketing professionals realized that content is a critical part of the marketing pie,

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design thinking solving problems

How can Design Thinking Solve Your Next Marketing Problem?

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Unlike most professionals, UX designers will always have an evolving description of their job position. This disparity arises not because designers inherently have differing beliefs about what UX design encompasses, but it’s because UX design can be used for various things. If you ask a UX designer to explain what they do, you will certainly

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design thinking in hr

An Introduction to Design Thinking in HR | How to use Design Thinking in HR

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What do companies like Nike, Apple, Airbnb, Pepsi, Coca-cola, and many others have in common? They use design thinking for innovation. These innovations have helped them deliver better products & services. Design-driven companies have shown significant results and have outperformed their competitors. Design Thinking is a process used to solve complex problems with a human-centric

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design thinking

Design Thinking: A Strategy to Build Innovative Products

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The importance of Design Thinking has increased with the rise of discerning and demanding consumers. The approach of Design Thinking aims to deliver innovative solutions by creating valuable products that meet the demands of the modern customer. Design Thinking is categorised into five phases — Empathising, Defining, Ideating, Prototyping and Testing. Two out of the

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Design Thinking in HR

Use of Design Thinking in HR | How to use Design Thinking in Human Resources

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Design Thinking: Creating Optimized Business Solutions The success of brands like Apple, Google, Nike, Amazon and PepsiCo has clearly established design thinking as a breakthrough methodology to create products and solutions. However, what you might not know is that the success of design thinking is not limited to just products. This methodology is applicable in

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design thinking in customer experience

Improve Customer Experience by Applying Design Thinking

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Customer experience essentially is the impression of your brand that you leave with the customer at all stages of their journey. This impression shapes the perception of your brand. There are various touchpoints that contribute towards creating customer experience, such as: Product: How happy customers are with your offering, and are they getting what they

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