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Great Learning
Free Courses
Digital Marketing

Introduction to Digital Marketing

Free Digital Marketing Course with Certificate

Name: Introduction to Digital Marketing
Rating: 4.44 (30058 reviews)

820.8K+ Learners

4.44

★

Beginner

Enroll in this digital marketing course and learn the essentials and fundamentals of digital marketing, including content marketing, SEO, SEM, social media, affiliate, and automated marketing.

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Certificate of completion

Presented to

John Doe

For successfully completing a free online course

Introduction to Digital Marketing

Provided by

Great Learning Academy

(on JAN XXXX)

What you learn in Introduction to Digital Marketing ?

SEO and SEM

Content Marketing

Social Media Marketing

Automated Marketing

Affiliate Marketing

Pay Per Click

About this Free Certificate Course

In this free digital marketing course, you'll explore the fundamentals and significance of digital marketing and learn how to deploy its strategies effectively. You will delve into the various aspects of digital marketing, such as Content Marketing, SEO, SEM, Social Media Marketing, Affiliate Marketing, Automated Marketing, Pay-per-click, and PR. The course also includes practical demonstration of SEO/SEM and Keyword Research, allowing you to witness these crucial concepts in real-time.

This course also provides a free certificate, which signifies an achievement in advancing your career.

Advantages of completing this course

Increased career opportunities: As businesses increasingly rely on digital marketing, the demand for skilled professionals is growing. Completing this course can make you a more attractive candidate for marketing positions or help you start your own business.
Potential for increased income: With the skills and knowledge gained from the course, you can command a higher salary in a marketing role or charge more for your freelance services.

How to start a career after completing the course?

Network Building: Globally connect with professionals and peers in the digital marketing field.
Portfolio Development: Create a portfolio showcasing your digital marketing projects and skills.
Certification Utilization: Leverage the course certificate to enhance your resume and LinkedIn profile.
Specialization: Choose a specific area of digital marketing, such as SEO or social media.
Job Application: Apply for executive level positions in digital marketing to gain practical experience.

Ready to take your Digital Marketing knowledge to the next level? Check out our Postgraduate Program in Strategic Digital Marketing and turn your passion into a profession.

Course Outline

What is Digital Marketing?

In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.

Why Digital Marketing?

In this module, you will understand why Digital Marketing has come into the picture and why it is becoming so popular. Get familiar with the history of the evolution of Digital Marketing and what has changed its use.

How to do Digital Marketing?

Here, you will come across various use cases where you are explained how Digital Marketing is done. Different examples will be given to make you understand its use in different situations.

Types of Digital Marketing

Digital Marketing has quite a few types that include Content Marketing, SEO & SEM, PC, Affiliate Marketing, and a lot more. In this module, you will briefly be introduced to these types of Digital Marketing.

Content Marketing

Content is central to any marketing. In this module, you will be introduced to content marketing and its importance in Digital Marketing. The process of Content Marketing will be taught, which will show you how to use the content for better reach to the target audience.

Our course instructor

Mr. Vishal Padghan

1.5M+ Learners

49 Courses

Vishal has 3+ years of experience in the field of Data Science, Digital Marketing and Cloud Computing. He has expertise in Cloud platforms Like AWS, Azure and has exposure to Paid Marketing, Organic Marketing and Content. He has been in the Digital space from the last 3 years and also, he has been involved in teaching numerous classes for Digital Marketing and Cloud Computing

What our learners say about the course

Find out how our platform helped our learners to upskill in their career.

4.44

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Course Rating

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Introduction to Digital Marketing

With this course, you get

Free lifetime access

Learn anytime, anywhere

Completion Certificate

Stand out to your professional network

2.0 Hours

of self-paced video lectures

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Frequently Asked Questions

What is digital marketing and why is it important?

Digital marketing involves promoting products or services using digital channels such as search engines, websites, social media, email, and mobile apps. It's crucial because of the increasing reliance on digital platforms by consumers.

What is seo and how does it work?

SEO stands for Search Engine Optimization. It's the practice of optimizing websites to rank higher in search engine results, thereby increasing organic (non-paid) web traffic.

What is the difference between seo and sem?

While SEO focuses on improving organic search results, SEM (Search Engine Marketing) includes paid tactics like pay-per-click (PPC) advertising to increase website visibility on search engines.

How does social media marketing (smm) benefit businesses?

SMM involves using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. It provides direct engagement with customers and targeted audience reach.

What are the key components of a digital marketing strategy?

Key components include SEO, content marketing, social media marketing, PPC advertising, email marketing, and mobile marketing. Each plays a unique role in a comprehensive digital marketing plan.