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digital content marketing

How to become a Digital Content Marketing Specialist?

Introduction While searching for something on social media, do you often come across some pages/groups that spellbind you with their content or eye-catching graphics? Well, all such gripping blog posts, catchy images and digital advertising come from individuals who specialise in marketing campaigns and content strategy. They’re called Content Marketing Specialists, and possess skills that […]

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ppc marketing

The Ultimate Guide to PPC Marketing | What is PPC Marketing?

The recent technological boom has resulted in the majority of global businesses to run online. In such a scenario, PPC marketing has become one of the best ways by which an e-commerce website can advertise brands and commodities to attract potential customers. In fact, a study by Hanapin Marketing in 2019 suggests that 79% of

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video marketing

5 Secrets of a Successful Video Marketing Campaign

It should not come as a surprise that in 2020, video reigns supreme, and it will continue to do so. Off lately, Biteable released an article saying that online videos will make up more than 82% of all consumer internet traffic in 2023, which is 15 times higher than what it was in 2017. No

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learn digital marketing

5 Reasons Why You Should Join the Strategic Digital Marketing Program to Learn Digital Marketing

Through the course of this blog, we will cover the following topics that will help you learn Digital Marketing. Introduction  What is Post Graduation – Strategic Digital Marketing  Reasons why you should join the Post Graduation – Strategic Digital Marketing Is this program for you? Introduction Had there been a list of the fastest moving

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seo vs sem

SEO vs SEM: What’s the Difference

The terms SEO and SEM are often wrongly used interchangeably. They are two different methods used to reach their target audience on search engines such as Google. These search engines typically showcase two types of search results: paid and organic.  Paid results are those results that show up when a company pays for Google clicks,

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CS salary

Digital Marketing Salary: How much does a Digital Marketer Earn

A digital marketer works on marketing through several digital channels such as websites, social media, email, and mobile apps. They are responsible for developing, implementing and managing digital marketing campaigns that can successfully promote a company and its products or services.  A digital marketer works towards improving brand awareness through various means. Increasing website traffic,

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How a company can be successful with Social Media Marketing

Social media marketing is one of the most important types of digital marketing. It allows companies to get more exposure online and helps them build dedicated fan bases or communities of customers. At the same time, it can help business owners direct more traffic to their websites. However, just like with any other kind of

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