With more than 600 million users across the globe, LinkedIn is one of the rare platforms that enables professionals to remain at the top of their game. As LinkedIn is continuing to evolve by adding new features, such as LinkedIn Stories, its user base is steadily growing as well. But the truth is that organizations […]
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The conversations about the Kardashians have recently shifted from “what are they famous for?” to “how are they so rich?” (like, REALLY). This, although not much more of a compliment either, at least reflects the different media avenues that are now putting them in the limelight. Publications such as Forbes and the Entrepreneur, which are
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The year 2020 has witnessed a global digital ad spending of $332 billion. Even though this number is high, the majority of expenditures come from a small portion of the organisations. There is a vast majority of companies that still do not have dedicated resources to device and monitor their marketing strategies. Here, such organisations
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With a rapid increase in the latest technology and rigorous requirements, a majority of colleges offer online, offline, and hybrid courses for MBA in Business Analytics. Data analytics and business intelligence are of great use in recent times, mainly with the growing need for digital handling of customers’ data. Several businesses use piled data sets
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You own a plant nursery in Bangalore and may want to expand your reach online. In that case, advertising with Google Ads might be the correct choice for you. However, the question is, What are Google Ads? Google Ads is an online advertising platform, one of the most used digital marketing tools, which shows you
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As we enter the digital era and move most of our business processes to an online platform, the application of digital marketing has widely increased. Recruiters are looking to hire individuals with digital marketing skills. The number of digital marketing jobs available are rapidly increasing as well. As a fresher, you may not know what
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You browsed Amazon.com for new sports shoes, added them into a cart and made a purchase. As soon as you made the payment, few emails arrived in your inbox stating the confirmation of your order, the shipment confirmation and the delivery details. How do you think this is done? The answer is MARKETING AUTOMATION. The
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