Free Google Analytics Course (GA4)

Introduction to Google Analytics 4

star 4.61  Beginner level 1.5 learning hrs 11.8K+ Learners

Enrol now in our free Google Analytics 4 Course (GA4), and elevate your proficiency in the latest Google Analytics update. Gain insights from our expert instructors and enhance your skills.

Instructor:

Madhur Singh
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Modules updated 07/2025

Key Highlights

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About this course

Introduction to Google Analytics 4 is a comprehensive, free online course designed to empower you with the fundamental skills to harness the power of web analytics. This course covers essential topics to help you understand and utilize web analytics effectively. You will begin with an overview of web analytics, delving into key terminologies and concepts that underpin this field. We will explore various web analytics tools available, focusing on Google Analytics, the industry-standard platform for web analysis.

 

The course will equip you with the ability to track visitors and decipher their online behavior, offering insights crucial for optimizing your website's performance. You'll gain proficiency in accessing real-time information and generating user reports, providing actionable data for informed decision-making. Furthermore, we will delve into the advanced features of Google Analytics 4, including audience analysis and remarketing strategies. These tools will enable you to tailor your digital marketing efforts to specific user segments, enhancing your online presence. Join us in this free course to unlock the potential of web analytics and Google Analytics 4, gaining the skills needed to make data-driven decisions and achieve your online goals.
 

Course outline

Introduction to Web Analytics

This module covers the basics of web analytics, including the importance of measuring website traffic, visitor behavior, and the role of analytics in digital marketing.

Web Analytics Vocabulary

This module covers the key terms and concepts used in web analytics, such as page views, bounce rate, conversion rate, and goal tracking.

Web Analytics - Tools

This module covers the different web analytics tools, including Google Analytics, Adobe Analytics, and others, and how to use them to gather data and insights.

Overview of Google Analytics

Gain an Overview of Google Analytics 4's capabilities and features.

Tracking Visitors and Understanding Behavior

Learn to Track Visitors, Understand User Behavior, and extract insights.

Real-time Information and User Reports

Explore Real-time Information and User Reports for immediate analytics insights

Audiences and Remarketing Thursday

Dive into creating Audiences and executing effective Remarketing strategies using GA4.

Get access to the complete curriculum once you enroll in the course

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Introduction to Google Analytics 4

rating icon 4.61

1.5 Hours

Beginner

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11.8K+ learners enrolled so far

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Get free course content

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Master in-demand skills & tools

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Trusted by 1 Crore+ Learners globally

Learner reviews of the Free Courses

4.61
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3%
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2%
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5.0

Great Course for Learning for Beginners/Experts
All the videos were well presented. The instructor is very well trained.
Reviewer Profile

5.0

Introduction to Google Analytics 4.0
The assessment is exemplary and outstanding. The lesson plan is perfectly executed.

What our learners enjoyed the most

Our course instructor

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Madhur Singh

Career Growth Expert

Digital Marketing Expert

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9L+ Learners
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52 Courses
Madhur Singh is a Research Analyst at Great Learning. As a subject matter expert for Finance, Marketing, and career guidance, his passion is to facilitate students for finance, management- preparation, and in areas like resume building, handling interview questions, career transition, digital marketing, etc.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

What are the prerequisites required to learn this Free Introduction to Google Analytics 4 Course?

You do not need any prior knowledge to learn this Introduction to Google Analytics 4 Course. 

How long does it take to complete this Free Introduction to Google Analytics 4 Course?

Free Introduction to Google Analytics 4 Course is a 1 hour long course, but it is self-paced. Once you enrol, you can take your own time to complete the course.

Will I have lifetime access to the free course?

Yes, once you enrol in the course, you will have lifetime access to any of the Great Learning Academy’s free courses. You can log in and learn whenever you want to.

Will I get a certificate after completing this Free Introduction to Google Analytics 4 Course?

Yes, you will get a certificate of completion after completing all the modules and cracking the assessment. 

How much does this Introduction to Google Analytics 4 Course cost?

It is an entirely free course from Great Learning Academy.

Is there any limit on how many times I can take this free course?

No. There is no limit. Once you enrol in the Free Introduction to Google Analytics 4 Course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Who is eligible to take this Free Introduction to Google Analytics 4 Course?

You do not need any prerequisites to learn the course, so enrol today and learn it for free online.

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Google Analytics

In the fast-paced and data-driven landscape of the digital age, understanding user behavior and making informed decisions is paramount for businesses to succeed. Enter Google Analytics, a powerful web analytics service provided by Google that empowers website owners and marketers to gather, analyze, and interpret a wealth of data to optimize their online presence and achieve their goals.

At its core, Google Analytics enables the measurement of website traffic and user interactions. By implementing a small piece of tracking code on a website, businesses can track a myriad of metrics, ranging from the number of visitors and pageviews to more intricate data such as user demographics, device usage, and referral sources. This data is presented through a user-friendly interface that transforms raw numbers into valuable insights.

One of the fundamental features of Google Analytics is its ability to track the customer journey. Through a process known as "funnel tracking," businesses can visualize the steps users take on their website, from the initial landing page to the final conversion or purchase. This enables marketers to identify bottlenecks in the conversion process and make targeted improvements to enhance user experience and boost sales. Understanding audience demographics is another area where Google Analytics shines. With the ability to delve into user characteristics like age, gender, location, and interests, businesses can tailor their content and marketing strategies to better resonate with their target audience. This personalized approach enhances engagement and ultimately drives conversions.

Moreover, Google Analytics provides insights into user behavior patterns. Through tools like "Behavior Flow" and "Site Search," businesses can discern how users navigate their website and what content is most popular. Armed with this knowledge, they can optimize their site's structure and content layout for a smoother user experience. The effectiveness of marketing campaigns can also be evaluated through Google Analytics. By setting up "Goals" and "E-commerce Tracking," businesses can monitor specific actions users take, such as signing up for a newsletter or completing a purchase. This information allows marketers to determine which campaigns are delivering the best results and allocate resources accordingly.

In the realm of e-commerce, Google Analytics plays a pivotal role in tracking online transactions. It provides crucial data like revenue, average order value, and conversion rate. The "Enhanced E-commerce" feature goes a step further, offering insights into the entire shopping process, from product views to checkout abandonment. This information empowers businesses to optimize their online stores and drive higher sales. As mobile devices become increasingly central to online interactions, Google Analytics offers robust mobile tracking capabilities. The platform provides data on mobile user behavior, including app usage and mobile website visits. This information is invaluable for businesses seeking to create a seamless multi-device experience for their users. Privacy and data security are paramount concerns in today's digital landscape. Google Analytics takes these concerns seriously, offering options to anonymize IP addresses, disable data sharing, and comply with regulations like the General Data Protection Regulation (GDPR). This ensures that businesses can gather insights while respecting user privacy.

In conclusion, Google Analytics has revolutionized the way businesses analyze and leverage website data. Its comprehensive suite of features empowers marketers and website owners to make informed decisions based on real-time insights. By tracking user behavior, demographics, and interactions, businesses can refine their strategies, enhance user experiences, and drive success in the digital realm. In a world where data is king, Google Analytics reigns supreme as a tool for unlocking the full potential of online endeavors.
 

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