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Management

Marketing Executive

Marketing Executive

Marketing executives play a vital role in promoting a product or a service. They oversee and develop marketing strategies, which can then be implemented to generate the desired results. They conduct various researches and then analyze the input data to generate output results to identify the targeted audience and develop a detailed report by considering various factors such as the age group of the audience, the area density of the audience, etc. They come up with different innovative ideas and then evaluate the thoughts and suggestions of the customers on the respective ideas to develop strategies that are effective and can generate results faster and more efficiently.

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Skills Covered in this Path

Marketing Strategies
Product Lifecycle
Marketing Plan Implementation
Customer Value Analysis
Satisfaction and Loyalty
Market Segmentation
SWOT Analysis
Planning 4Ps of Marketing mix
PESTEL analysis
Sales Analytics
Marketing Analytics
Social Selling
Communication
Management
RFM Analysis
KINME
Clustering
KINME
Attributes of Product
Sensitivity of Price
Promotional Strategies in Digital Age
Distribution Channels
Instagram Marketing
Account Setup
Instagram Features
Instagram Marketing Strategies
Building Niche Audience
Analysis of Competition
Instagram Editing Tools

Free Courses

1

Marketing Foundations

2

Marketing: Strategic Framework

3

Case Studies in Sales and Marketing

4

Marketing and Retail Analytics

5

Marketing & Retail Analytics - Advanced

Optional Free Courses

1

4Ps of Marketing Mix

2

Instagram Marketing Fundamentals

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Industry relevant skills

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Industry relevant skills

Upskill yourself with 1000+ courses across different domains and earn a certificate.

Stand out to recruiters

Earn certificates for each course you complete and share it online to get noticed by recruiters.

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(on JAN XXXX)

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Success stories

Can Great Learning Academy courses help your career? Our learners tell us how.

The AI for Leaders program was thoughtfully designed to include a high level of exposure to experts practicing in the field. Each topic was covered in enough detail to build a solid knowledge base.

Chris Hegeman

Director of Marketing Analytics & Business Intelligence- Embedded Technology/ IoT

Dell, Inc, US

The learning experience was very enriching and the mentors and advisors were very supportive all along. I'm extremely glad I signed up for the program. I definitely got what I wanted from the program and strongly recommend it.

Javier R. Olaechea

Data Solution Integration Advisor

ExxonMobil, US

I found the Data science program to have the perfect combination of relevant content, flexibility, academic rigor, and practical content that allowed me to immediately put all into practice at work.

Gabriel Arbe

Director of Operations, Latin America

VMWARE, US

The AI for Leaders program has been a great learning experience with right levels of depth and breadth across the subject. It is a well administered program which enhanced my learning experience.

Raghavendra P Setty

Vice President

Charles Schwab & Co. In, US

I believe the AIML course is of high-quality, and all the instructors are highly prepared in every topic. I also believe our Mentor is doing a fantastic job every week, and his personal insights and additions to the materials are very valuable.

Gaston Alvarado Maza

Global Category Manager

Materion Corporation,US

The data science journey was full of intense learning, but the best experience I have had. I would be willing to do it over and over again. I will highly recommend it. Thank you The University of Texas and Great Learning!

Kati Laev

Customer Service Administrator

CMT Limited UK

The program was flexible and increased my understanding of AI and the processes for integrating it into business. I would highly recommend this program to business professionals who want to understand AI and its applicability in projects better.

Hugh Hanlon

Defense Research Analyst-Associate, Booz Allen Hamilton (United States)

Booz Allen, US

The AIML program has given me solid foundational knowledge around Python, AI, and ML. The program content was very well-curated, and it covered the right things in the right depth for a program like this.

Pertuso Dryonis

Sr. Advisor Applied Data Analytics, Hess Corporation (United States))

Hess, US

And thousands more such success stories..

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Marketing Executive

Premium Degree & Certificate Programs