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Management

Product Marketing Manager

Product Marketing Manager

Product Marketing Manager comes up with creative ideas and innovative business solutions to sell a company's product in the competitive market with a unique point of view, thus giving them an upper hand. The vision of a product's journey from the manufacturing to the end-user is formulated by them. They are involved in developing sales tools that understand the vision and the values the respective products bring into their customer's life and help increase the sales of the product or service. They bring various other opportunities that are still dormant in the active market to life.

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Skills Covered in this Path

Phases of Product Lifecycle
4 P’s of Marketing
Product Management Strategies
Lean in Manufacturing Methods
Product Development
Product Lifecycle Management (PLM)
Brand Management
Role of brand manager
product and brand difference
Marketing Strategies
Product Lifecycle
Marketing Plan Implementation
Customer Value Analysis
Satisfaction and Loyalty
Attributes of Product
Sensitivity of Price
Promotional Strategies in Digital Age
Distribution Channels
Data Visualization
Power BI
Components of Power BI
Visual Analytics
Practical visualization walkthrough
IPL data analysis with Python

Free Courses

1

Product Management

2

Product Lifecycle Management

3

Brand Management

4

Marketing Foundations

5

4Ps of Marketing Mix

Optional Free Courses

1

Data Visualization With Power BI

2

Basics of EDA with Python

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Industry relevant skills

Upskill yourself with 1000+ courses across different domains and earn a certificate.

Stand out to recruiters

Earn certificates for each course you complete and share it online to get noticed by recruiters.

Certificate of completion

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(on JAN XXXX)

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Success stories

Can Great Learning Academy courses help your career? Our learners tell us how.

The AI for Leaders program was thoughtfully designed to include a high level of exposure to experts practicing in the field. Each topic was covered in enough detail to build a solid knowledge base.

Chris Hegeman

Director of Marketing Analytics & Business Intelligence- Embedded Technology/ IoT

Dell, Inc, US

The learning experience was very enriching and the mentors and advisors were very supportive all along. I'm extremely glad I signed up for the program. I definitely got what I wanted from the program and strongly recommend it.

Javier R. Olaechea

Data Solution Integration Advisor

ExxonMobil, US

I found the Data science program to have the perfect combination of relevant content, flexibility, academic rigor, and practical content that allowed me to immediately put all into practice at work.

Gabriel Arbe

Director of Operations, Latin America

VMWARE, US

The AI for Leaders program has been a great learning experience with right levels of depth and breadth across the subject. It is a well administered program which enhanced my learning experience.

Raghavendra P Setty

Vice President

Charles Schwab & Co. In, US

I believe the AIML course is of high-quality, and all the instructors are highly prepared in every topic. I also believe our Mentor is doing a fantastic job every week, and his personal insights and additions to the materials are very valuable.

Gaston Alvarado Maza

Global Category Manager

Materion Corporation,US

The data science journey was full of intense learning, but the best experience I have had. I would be willing to do it over and over again. I will highly recommend it. Thank you The University of Texas and Great Learning!

Kati Laev

Customer Service Administrator

CMT Limited UK

The program was flexible and increased my understanding of AI and the processes for integrating it into business. I would highly recommend this program to business professionals who want to understand AI and its applicability in projects better.

Hugh Hanlon

Defense Research Analyst-Associate, Booz Allen Hamilton (United States)

Booz Allen, US

The AIML program has given me solid foundational knowledge around Python, AI, and ML. The program content was very well-curated, and it covered the right things in the right depth for a program like this.

Pertuso Dryonis

Sr. Advisor Applied Data Analytics, Hess Corporation (United States))

Hess, US

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Product Marketing Manager

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