Build a practical foundation in marketing strategy, customer understanding, positioning, channels, campaigns, and measurement. Use structured training courses to learn how marketing teams plan, launch, and improve growth initiatives.
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SRM University, SikkimLearn how brands attract, engage, and retain customers in the digital world. This online BBA in Digital Marketing combines business education with Digital Marketing, Consumer Analytics, E-commerce, and integrated marketing communication to help you build a career in marketing.
Skills: Brand Management · Business Communication · Consumer Behaviour Analytics · Content Marketing Fundamentals
✓ WITH CERTIFICATE
Great Learning AcademyThis course will first introduce you to the basics of the Social Media Platform: Instagram. You will learn about the different factors that influence activities on this platform. Next, you will learn to set up your Instagram account. Different features of Instagram are discussed. Later, important Instagram marketing strategies are shared. A detailed and easy-to-follow example is provided. Then, you will learn to set…
Skills: Audience Segmentation · Business Account Setup · Collabration · Competitor Analysis
✓ Free learning · Paid certificate
Great Learning AcademyThe advanced Marketing Management course equips you with the essential skills to understand and apply marketing principles effectively. You’ll learn the fundamentals of marketing, including the 5C framework, consumer behavior, segmentation, targeting, and positioning. The course covers competitor analysis using tools such as Porter’s Five Forces and teaches product management strategies to help you develop innovativ…
Skills: Competitor Analysis · Consumer Behaviour · Marketing Basics · Product Management and New Product Management
✓ WITH CERTIFICATE
Great Learning AcademyThis free AI for Marketing Analytics course equips you with the foundational skills to understand how AI improves marketing decisions, customer insights, and campaign performance. You’ll learn AI marketing fundamentals, the limitations of traditional marketing, sources and types of marketing data, and the metrics used to measure success. The course also covers customer segmentation, predictive analytics for churn, l…
Skills: A/B testing and attribution · AI marketing fundamentals · AI tool selection · Customer segmentation
✓ Free learning · Paid certificate
Great Learning AcademyThe free digital marketing course equips you with the essential skills to understand how businesses build an online presence, plan campaigns, and measure marketing performance. You’ll learn digital marketing fundamentals, including the role of digital tools, digital properties, and online channels in reaching customers. The course covers campaign planning, brand building, customer acquisition strategies, and techniq…
Skills: Brand Building · Campaign Planning · ChatGPT · Customer Acquisition Strategies
✓ Free learning · Paid certificate
Great Learning AcademyThis affiliate marketing training free course equips you with the essential skills to understand how affiliate marketing works and how businesses use it to reach customers and drive results. You’ll learn the basics of affiliate marketing, key strategies, partnership models, and how affiliates help promote products or services through performance-based marketing.This foundation will help you explore digital marketing…
Skills: Affiliate Marketing Fundamentals · Affiliate Strategy Development · Audience Targeting · Campaign Planning
✓ Free learning · Paid certificate
Great Learning Academy4 Ps of Marketing is one of the best-known models in marketing that defines the marketing options of the brand in terms of product, price, promotion, and place. The model can be used while planning a new business or evaluating the existing one to optimize the business's target market. The introductory course on the 4Ps of Marketing Mix prepares you with foundation knowledge about how business, including marketing, p…
Skills: Attributes of Product · Distribution Channels · Promotional Strategies in Digital Age · Sensitivity of Price
✓ Free learning · Paid certificate
Great Learning AcademyThis free content marketing course begins by explaining what content marketing is and how it's beneficial to marketers to reach their target audience. You will also discover how content marketing and advertising are different from each other and how both of them have a specific purpose. Through this Content Marketing course, you will learn the unique ways Content Marketing promotes brands and helps in enhancing bran…
Skills: And Social Media–Email Marketing Integration · Audience & Behavior Analysis · Brand Awareness · Content Creation & Distribution
✓ Free learning · Paid certificate
SRM University, SikkimBuild expertise in branding, digital marketing, e-commerce, and marketing strategy with an online MBA degree in Marketing. Learn to drive business growth, lead marketing transformation, and create impactful customer experiences through a flexible online learning format.
Skills: Brand management and positioning · Consumer behavior analysis · Customer acquisition and retention · Digital business transformation
✓ WITH CERTIFICATE
Great Learning AcademyIf you want to build a strong career in Marketing, you need to have a robust understanding of the marketing strategic frameworks. This course is designed to explain the relevance of strategic marketing frameworks used to create value for the business and customers. The course touches upon the marketing plan and its role in the strategic planning of a business entity. The course scans through Market Segmentation, SWO…
Skills: Market Segmentation · PESTEL analysis · Planning 4Ps of Marketing mix · SWOT Analysis
✓ Free learning · Paid certificate
Great Learning AcademyIn this Digital Marketing Strategy Course, we will be dealing with 4 step framework for building an effective digital marketing strategy. We will be starting the course with the basics of digital marketing and further discussing the principles as well. After which we will begin with the 4 step framework after which you have a clear idea of how to build an effective digital marketing strategy. As an Ed-Tech company,…
Skills: Digital Marketing Strategy
✓ Free learning · Paid certificate
Great Learning AcademyMarketing Research is essential as it allows businesses to gather information about their customers and their needs. This information can then be utilized to create marketing campaigns that are more likely to succeed. Additionally, Marketing Research can help businesses determine whether a new product or service is likely to be successful in the marketplace. Some of the critical components of Marketing Research that…
Skills: Analyzing Consumer Behavior · Competitor Analysis · Contact Methods in Research · Evaluating Market Trends
✓ Free learning · Paid certificate
Great Learning AcademyThe AI in Digital Marketing free course equips you with the essential skills to use AI tools and strategies to plan, personalize, and improve digital marketing campaigns. You’ll learn AI fundamentals, how to match tools to marketing tasks, and how to write clear prompts that generate useful marketing outputs. The course also covers AI-powered content creation, search visibility in AI-era search and feeds, personaliz…
Skills: AI Chatbots · AI Marketing Fundamentals · AI Tool Selection · AI-Era SEO & Discovery
✓ Free learning · Paid certificate
Great Learning AcademyIn this Brand Strategy course, we'll cover everything you need to know about creating a successful brand strategy, including core values, positioning, image, and building a brand post-COVID. We'll start with an introduction to brand strategy and its importance in creating a successful brand. From there, we'll dive into the core values of a brand and how they shape its purpose, mission, and beliefs. Next, we'll discu…
Skills: And Market Analysis · Audience Analysis · Brand strategy · Consumer Perception
✓ Free learning · Paid certificate
Great Learning AcademyIn the first segment of this free Strategic Brand Management course, immerse yourself in the dynamic realm of Brand Management, learning the art of cultivating and nurturing brands to resonate with audiences. From building brand equity to effective communication strategies, you'll acquire the essential skills for success in the ever-evolving landscape of brand dynamics. Next, you will understand various aspects of b…
Skills: Brand Elements · Brand image · Brand management · Brand positioning
✓ Free learning · Paid certificate
Great Learning AcademyBuild a strong foundation in marketing with this free Marketing Fundamentals course designed for students, professionals, entrepreneurs, and anyone looking to understand how successful brands attract and retain customers. Learn the core principles of marketing, explore the marketing mix through the 4Ps and 4Cs, and understand how effective marketing strategies support business growth across the product lifecycle. Ga…
Skills: Customer Value Analysis · Marketing Plan Implementation · Marketing Strategies · Product Lifecycle
✓ Free learning · Paid certificate
Great Learning AcademyClustering is the task of dividing the population or data points into a number of groups such that data points in the same groups are more similar to other data points in the same group than those in other groups. In simple words, the aim is to segregate groups with similar traits and assign them into clusters. In this course, the objective is to perform segmentation using clustering techniques for a given dataset o…
Skills: Agglomerative · Clustering Techniques like KMeans · Dbscan · MeanShift
✓ Free learning · Paid certificate
Great Learning AcademySales can be identified as the most crucial part of any business across sectors since the organizations manage to generate revenue only through sales. It is essential to have a dedicated and efficient sales team that drives sales profitably and keeps the transactions flowing from the potential customers. In this Free Sales Management course, we will be covering a few critical sales strategies and techniques to manag…
Skills: And Revenue Performance Tracking · Channel Management · Customer Segmentation · Sales management
✓ Free learning · Paid certificate
Great Learning AcademyIntroduction to Management is a free course that provides an overview of the fundamental concepts and principles of business management. In this section, we'll dive into the core topics covered in the course. We'll explore the definition of business management and why it is important for any organization. You'll learn about managing markets, operations, money, and most importantly, people. Through engaging lectures,…
Skills: And Resource Allocation · Financial Management · Leadership · Market & Competitive Analysis
✓ Free learning · Paid certificate
Great Learning AcademyThis email marketing course will provide insights on what email marketing means, how to set up an email marketing strategy, and how to construct, test, deliver and report emails in the best possible way. The course talks about the user journey and why it is essential to understand your audience to better use email marketing. Not sure which subject lines work best? The free email marketing course will teach you which…
Skills: And Campaign Management · Automation Workflows · Customer Journey Mapping · Email marketing strategy
✓ Free learning · Paid certificate
Great Learning AcademyIn this free course on ChatGPT for Digital Marketing now updated with GPT-5 prompts, you will explore various aspects of the field. You will start by understanding the different types of digital marketing and how they can be leveraged to reach your target audience effectively. Using ChatGPT, you will learn about market segmentation and how it can be applied to create personalized marketing campaigns. The course also…
Skills: Content Creation · Customer Feedback Automation · Email Marketing With ChatGPT · Generative AI For Marketing Strategy
✓ Free learning · Paid certificate
Great Learning AcademyDigital marketing comes under the process of utilizing digital technologies to promote or market products or services. It can be used to reach a wide range of potential customers through a variety of channels, including email, social media, search engines, and websites. A digital marketing strategy should be designed to help you achieve your business goals, and it should be based on a deep understanding of your cust…
Skills: Brand · Brand Purpose · Buyer Persona · Digital Marketing Funnel
✓ Free learning · Paid certificate
Great Learning AcademyIn this free Youtube Marketing course, we are going to cover the basics of the topic, mastering storytelling and marketing strategies and learning about some of the YouTube marketing tools. With 22.8 billion visits, Youtube is the second most visited website in the world after Google bringing numerous benefits to brands as well as individuals. Apart from being a source of entertainment, this platform is a very power…
Skills: YouTube Marketing Tools · YouTube SEO
✓ Free learning · Paid certificate
Great Learning AcademyVideo marketing is one of the most efficient ways to share whatever you need to share with your audience. Through video marketing you will be able to grab their attention easily and more people will be engaging onto your content. You will also be able to create awareness among your customer base on your product and services which you are offering to them. Video marketing can be considered as a part of digital market…
Skills: And Brand Awareness Building · Audience Analysis · Content Planning & Storytelling · Engagement Optimization
✓ Free learning · Paid certificate
Great Learning AcademyUnlock the full potential of your business with our free course, 'Introduction to Google Ads Campaign.' This comprehensive program is designed to guide you through the vibrant world of Google advertising. Delve into the Google Search Campaign, mastering the art of visibility in Google's search results. Explore the Google Video Campaign to captivate audiences through dynamic video content. Learn to create impactful v…
Skills: Ad Creation · Ad Customization · Audience Targeting · Budget Management
✓ Free learning · Paid certificate
Great Learning AcademyIn this free Product Marketing course, you'll learn the principles and steps involved in launching a successful product. We'll start with an intro to product marketing and creating a visual representation of your strategy. Next, we'll cover building customer personas, product-market fit, and the differences between product marketing and regular marketing. You'll learn the specific responsibilities of a product marke…
Skills: Buyer Persona · KPIs for Product Marketing · Product Life Cycle · Product-Market Fit
✓ Free learning · Paid certificate
Great Learning AcademyDigital Marketing Tool Basics is a free online course designed to equip participants with essential skills in the dynamic realm of digital marketing. This comprehensive program covers fundamental concepts such as the Introduction to Digital Marketing and provides insights into a diverse array of tools. Participants will gain proficiency in Website and SEO Tools for optimizing online presence, explore Content Creatio…
Skills: Cms · Crm · Digital Marketing Basics · SEO Tools
✓ Free learning · Paid certificate
Great Learning AcademyMaster the strategic core of marketing, exploring the significance of the Inbound Marketing certificate and its distinguished approach compared to traditional Outbound Marketing. Navigate the intricacies of your workplace environment, ensuring seamless integration of Inbound Marketing strategies. Craft an effective action plan tailored to your organizational dynamics and understand buyer personas to foster profound…
Skills: Customer Segmentation · Funneling
✓ Free learning · Paid certificate
Great Learning AcademyThis free online Quality Management course provides you with the skills and knowledge to understand how quality impacts business success and customer satisfaction. You’ll learn how managing quality builds trust, strengthens reputation, and improves performance across products and services. The course introduces the core principles of quality management and explains how they guide organizations in delivering consiste…
Skills: Lean Management · Levels of Quality · Quality Evaluation · Quality Management
✓ Free learning · Paid certificate
Great Learning AcademyThe Campaign Management course equips you with practical skills to plan, execute, and evaluate marketing campaigns that deliver measurable results. You will learn how to define buyer personas, map the consumer journey, and set clear campaign objectives aligned with business goals. The course covers digital campaign planning, channel selection, message development, execution across platforms, and performance measurem…
Skills: Campaign Execution · Campaign management · Campaign Optimization · Campaign Reporting
✓ WITH CERTIFICATE
Great Learning AcademyWith the rise of the internet, Digital Marketing has become the need of the hour. The majority of organizations and individuals try to leverage opportunities and careers in Digital Marketing. It comprises various concepts like knowledge about google ads and the analytics that revolves around it. In this search engine marketing course, Search Engine Marketing has been taken into focus. Learn the fundamentals of SEM a…
Skills: Digital Marketing · Google Ads · Search Engine Marketing · SEO
✓ Free learning · Paid certificate
Great Learning AcademyThis Digital Marketing course is designed to equip you with essential skills to drive business growth. You’ll learn to create and execute effective growth strategies using SEO, content marketing, paid ads, display ads, and social media. This complete course in Digital Marketing includes digital marketing fundamentals, customer retention, CRM systems, and ways to measure campaign success. These topics help you apply…
Skills: Basics of Digital Marketing · ChatGPT · Digital Growth Strategies · Facebook
✓ WITH CERTIFICATE
Great Learning AcademyIn this course, we'll cover all the essential aspects you need to know about using SMS as a powerful marketing tool. First, we'll provide you with an overview of mobile marketing and why it's crucial in today's digital landscape. Then, we'll dive into the world of SMS marketing, exploring how it works and why businesses find it so effective. We'll discuss the various benefits of SMS marketing for businesses, such as…
Skills: Mobile Consumer Behaviour · Mobile Marketing · SMS Marketing · SMS Marketing Tips and Strategies
✓ Free learning · Paid certificate
Great Learning AcademyThis free Product Manager course equips you with the essential skills to understand how products are planned, positioned, built, and delivered. You’ll learn product management fundamentals, the product lifecycle, customer discovery, user personas, market opportunity analysis, segmentation, value proposition development, and competitive positioning. These concepts will help you identify real customer problems and sha…
Skills: Agile · Competitive Analysis · Customer Discovery · Market Segmentation
✓ Free learning · Paid certificate
Duke University's School of MedicineThe Duke Advanced Leadership Program in Health Sector (Duke ALPH) from Duke University’s Fuqua School of Business and Duke University School of Medicine, is a 8-month multi-modular program for senior leaders who want to lead growth and drive innovation in the health sector.
Skills: Digital Health Strategy · Financial Strategy · Generative AI · Health Sector Leadership
✓ WITH CERTIFICATE
S. P. Jain Institute of Management & Research (SPJIMR)A 9-month online CFO Programme by SPJIMR, a Triple Crown-accredited institute, featuring live sessions by SPJIMR faculty and two campus immersions. Includes dedicated Forensic Accounting and AI for Finance modules for building boardroom readiness.
Skills: AI for Finance · Board Governance and Compliance · Capital Allocation · Corporate Valuation
✓ WITH CERTIFICATE
Great Learning AcademyThe Entrepreneurship certificate course helps you turn ideas into real, scalable ventures. You will learn how to identify meaningful problems, generate and validate business ideas, build a practical business model, and take clear steps toward launching your startup. The course also strengthens your entrepreneurial mindset and decision-making skills.As you progress, you will explore strategies for scaling your busine…
Skills: Entrepreneurship · Launching an Idea · Scaling Phase · Sources of Funding
✓ WITH CERTIFICATE
Great Learning AcademyThe Strategic Leadership for the AI-Driven Future course prepares you to lead with clarity, confidence, and purpose in a workplace shaped by rapid technological change. You will strengthen your leadership foundation by understanding leadership theories, values, and styles, and how they translate into real impact. The course builds core leadership skills such as communication, collaboration, motivation, and conflict…
Skills: AI reshaping Leadership · Effective Leader · Leadership · Leadership Principles & Values
✓ WITH CERTIFICATE
Great Learning AcademyThe online content marketing course equips you with the practical skills to craft compelling content and implement effective marketing strategies. You’ll learn to build content frameworks, tell engaging stories for blogs, emails, websites, and social media, and optimize content performance using design thinking. The course will also teach you how to write content that aligns with the buyer's journey and manage a suc…
Skills: Blogging · Content Creation Framework and Strategy · Creating Content Assets · Storytelling
✓ WITH CERTIFICATE
Great Learning AcademyThe Business Finance course equips you with practical financial decision-making skills used by managers and business leaders. You will build a strong understanding of financial management, time value of money, and capital budgeting, learning how to evaluate investments using real cash flows and discounting techniques. The course covers how to calculate the cost of capital, assess risk and return, design an effective…
Skills: Business Finance · Capital Budgeting Decisions · Capital Structure and Leverage · Discount Rate Calculation
✓ WITH CERTIFICATE
Great Learning AcademyThis Social Media Marketing free course is designed to help you build a strong online presence and connect with your audience effectively. You will learn the fundamentals of social media marketing, including the five pillars of successful campaigns, key strategies for brand growth, and how to create content that resonates with your audience. The course also covers platform-specific features across Facebook, Instagra…
Skills: Advertising & Campaigns · Analytics · And Chatbot Automation · Brand Storytelling
✓ Free learning · Paid certificate
Great Learning AcademyTalent management is defined as a constant process of attracting and retaining high-quality personnel, expanding their abilities, and consistently motivating them to enhance their performance keeping organizational goals in mind. Talent management is not just a buzzword or a checklist of requirements; it is a strategy that requires careful execution, regular monitoring, and continuous improvement. In this free talen…
Skills: And Onboarding Design · Employee Engagement & Retention · HR planning · Job Analysis
✓ Free learning · Paid certificate
Great Learning AcademyThis free course enables you to enhance your content and SEO results with ChatGPT GPT-5 refined prompts. In this free course on ChatGPT for Content and SEO, we'll be covering various areas where the platform can be highly beneficial. Firstly, we'll teach you how to utilize ChatGPT to create clear, concise, and engaging emails. Following that, we'll focus on crafting social media posts that stand out and gain tractio…
Skills: Applications of ChatGPT · Blog Writing using ChatGPT · Content Creation using ChatGPT · Email Writing using ChatGPT
✓ Free learning · Paid certificate
Great Learning AcademyThis free course on Personality Development focuses on four key areas: innate leadership qualities, team building and developing synergy, interpersonal communication, and making a positive first impression. Leadership qualities, such as confidence, vision, and communication skills, can be developed through practice and learning. Similarly, team building is essential for creating a cohesive team that works effectivel…
Skills: 7 C’s of Effective Communication · Barriers for Interpersonal Communication · Developing Synergy · Innate Leadership Qualities
✓ Free learning · Paid certificate
Great Learning AcademyAsset Management is the process of managing various assets in an organization and a medium to learn change management. A wide range of tangibles and intangibles could be identified and classified as assets, including capital, property, buildings, loyalty, data, and much more. These assets could potentially enable the generation of wealth over a period of time, and if you are not holding possession of the right asset…
Skills: And Resource Allocation · Asset management principles · Asset Tracking · Financial Asset Evaluation
✓ Free learning · Paid certificate
Stories matched to your selected persona — because your journey is unique.
“I was applying for 3 months with zero callbacks. After completing the Data Analytics course, I had 4 offers in 6 weeks.”
“The Excel and SQL courses gave me skills my peers simply didn't have. I solved a live data problem in my Deloitte interview.”
“The ML Fundamentals course was more rigorous than my college curriculum. Flipkart hired me based on my GitHub portfolio.”
Every course ends with a project you can show employers. Here's what your Marketing Fundamentals track builds.
Create a positioning brief with target segments, customer pain points, value proposition, channel mix, and campaign goals.
Enroll to Build This →Plan a multi-channel launch calendar across search, social, email, and content with audience, message, budget, and KPI alignment.
Enroll to Build This →Build a scorecard that tracks traffic, conversion rate, CAC, and ROI so each campaign has a clear improvement plan.
Enroll to Build This →Explore real use cases by your role, function, or industry — and the specific skill that unlocks each one.
Group customers by needs, behavior, and purchase readiness so campaigns speak to the right audience instead of everyone at once.
Choose search, social, email, content, and paid channels based on user intent, budget, and funnel stage.
Define KPIs before launch and connect every tactic to traffic, leads, CAC, conversion, or retention.
You've seen what Marketing Fundamentals skills unlock. Now find out which ones you're missing — and get a sequenced 90-day learning plan matched to your role and goals.
From startups to Fortune 500s — your next employer is already on this list.