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How to use Digital Marketing for Traditionally Offline Category?

Instructor:

Mr. Arindam Paul
Beginner

Level

1.5 Hrs

Learning hours

1.3K+

Learners

Enroll free with email

About this Live Session

As the modern consumer rapidly adopts digital behaviours, businesses are designing plans to digitally market their offline categories. Wondering how you can leverage this trend for business success? Join Arindam Paul (Founding Member, Atomberg) in an insightful discussion with Nitin Verma (AGM - Brand Marketing, Great Learning) on the new digital touchpoints in a purchase journey across categories. Learn more about Paul’s experience with building Atomberg and why the organisation entered a category considered commoditised. Find out how you can attribute business growth in typically offline sales channels to digital campaigns, and the benefits of an online program for learning cutting-edge skills in the domain. The session closes with an interactive Q&A round for all your queries.

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How to use Digital Marketing for Traditionally Offline Category?

1.5 Hrs

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Trusted by 1 Crore+ Learners globally

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Our instructor

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Mr. Arindam Paul

Founding Member

Other Expert

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1.3K+ Learners
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1 Courses
Arindam Paul is part of the core founding team at Atomberg, one of Indias fastest-growing and most durable consumer brands in India. He contributed immensely to the brand growth to Rupees 700 crores ARR in the past 7 years. He currently leads all sales, marketing, and customer service initiatives at Atomberg. Arindam is an enthusiastic practitioner and learner of all aspects of brand building, growing startups, managing distribution, media, and understanding the Indian consumer. He holds an MBA degree from IIM Indore and a B.Tech degree from NIT Surat.

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